WomenCertified® was created by Delia Passi, the author of "Winning the Toughest Customer: The Essential Guide to Selling to Women", a recognized leader in marketing and selling to women and former Publisher of Working Woman and Working Mother magazines. Through her interaction with female consumers, Delia recognized the need for educating sales and service professionals on the unique path women follow to make purchasing decisions. Today Delia's company, MedeliaCommunications is the leader in training Fortune 500 companies on how to increase sales among women and couples and she is the most sought after speaker worldwide on selling to women. Finally Delia is bringing her proprietary training and marketing insight to all sales and service professionals as well as business owners.
Her work has resulted in extraordinary gains for large sales organizations who have made a commitment to pay attention to the preferences, priorities and unique communication style of women customers. Through the consumer side of WomenCertified she has expanded her commitment to not only providing women customers with a better buying experience, but by empowering women to become smart shoppers.
For the consumer, WomenCertified.com is a user friendly site designed for female consumers to visit when planning an important purchase or service decision. The site not only provides recommendations and reviews to the consumer, but also offers access to a searchable database of WomenCertified professionals.
The Professional side of WomenCertified.com presents the online, on-demand Certification training, as well as tools and resources to improve sales and enhance your relationship with women customers. WomenCertified does not train people how to sell their products, or how to trick women into a purchase they would not otherwise make. We train professionals to better communicate with women to make them more comfortable while making decisions.
Here's a great perk, many of our WomenCertified professionals share that our training has enhanced their relationships with all the women in their lives, not just their customers!
To learn more visit: Medelia Communications at www.medelia.com/
Listen to an overview of the programs offered by Delia Passi!
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