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Heidi Richards
Welcome
to the Premier Women’s Guide to ECommerce- the Magazine
dedicated to providing timely, informative articles and ideas
for Women who do Business on and off WEB. If you are receiving this
E-zine for the first time, thank you for subscribing.
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"The
iBra is truly a giant step into the future of comfort
and is a
result of what happens when technology
finally understands a
woman."
Liz Smith, Director of Retail Services
for Wacoal
Welcome to the
April/May issue of WECommerce News™. There is so much
news to report I don't know where to begin. I love the
above quote and think it is so appropriate to Women and
Technology today. We are coming of age when it comes to
technology and the many ways in which we can use it to enhance
our lives.
For instance, Did
you know that... in
the first half of 2005, 7.9% of all new products were
specifically tailored
to women? This number has more
than doubled since 2001 according to Datamonitor's Productscan
Online new-product database. And that number will climb
to astronomical numbers in the coming years. Be sure to
the read "His and Hers"
article about the difference in behavior online between the
genders.
WECAI
is on the verge of many new benefits. The most exciting is the
collaboration between NAFE ( National Association for Female
Executives) and WECAI. We have been given approval to form
the first NAFE Virtual Network in the country. What does
this mean? It means our members will be able to expand
your networking reach with 90,000 women (in addition to the
almost 900 we currently have). We are planning a series of
networking events to coincide with the launch. Be sure to
read your eMonday News for more information on those
events.
We
have also become a Media partner with the Women's Global
Leadership Forum. They are having their event from September
12-15th, 2006. Be sure to visit their site and see the
exciting lineup of speakers they have from around the globe -
this will be truly an event to remember - www.globalwomenleaders.com
In case you haven't
done so lately, visit
our Benefits at a
glance at www.wecai.org/membership_chart.htm. Remember to invite your friends to join and you can
earn an upgraded membership. Our Basic Membership will
expire on June 30th, so if you have not yet done so, take a look
at that option and invite your friends to join. They will
have a year to "test drive" WECAI if they do so before
June 30th.
We are looking at making contacts and collaborating with many
organizations around the globe. If you have a benefit to
share with our members, be sure to email me and let me know how
we can help you promote it. We are always looking for companies
and individuals to collaborate with to bring great benefits to
our members. Lastly, Be sure to take advantage of our
chats, our surveys
and all of the other benefits we offer.
As
always... I am yours in
service,
Heidi Richards,
Founder & CEO
The Women's ECommerce Association
International, Inc.
www.WECAI.org
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| E-News
Congratulations to
Lillian Cauldwell of Internet Voices Radio for being chosen WECAI's Site of the Month
for April. Internet Voices Radio "Brings
You the Best World
Wide Public Internet,
Live Talk Radio Station
along the lines of National
Public Radio and Public
Broadcast Television Programs."
In the few short weeks Lillian has been a member she has made a
huge difference to WECAI, she has been a sounding board and
advisor to us, she has reviewed our new eBook - Get More Business
and she is scheduling our authors to appear on her program. To learn more about
Lillian and
what Internet Voices Radio offers, visit her website at: www.pvawl.samsbiz.com.
The WECAI
Site of the Month for May is
www.novica.com
- NOVICA unites you with more than 2,000 extraordinary master
artists around the world. Read about their lives, explore their
fascinating cultures, and select from more than 17,000 handcrafted
works of art. According to their website: “We want to give
artists and artisans around the world a global platform to express
their true artistic talents and to spur their creativity. And, we
want to provide you with access to unique, hard-to-find items at
great values that only the Internet infrastructure can allow.”
Check them out today.
Congratulations to our Members of the
Month - Bonnie Mackey of Levin Silvey, Zelco - et
al - www.lszcpa.com
and Kathleen Gage Author of Street Smarts Marketing and a
contributing Author of Get More Business - www.KathleenGage.com.
Be sure to stop by their sites and congratulate them.
Our newest Charter
Members are: Jackie O'Neal of BellaOnline in Atlantic City, NJ - www.bellaonline.com/site/charity,
Ellen Levinas of The BBO - Best Business
Opportunities in Brooklyn NY - www.bizoppsnl.com,
and Lillian Cauldwell of Internet Voices Radio in Ann Arbor, MI - www.pvawl.samsbiz.com
In addition, 56 women
signed
up at our Basic Membership level since the last issue of
WECommerce News. Thanks to all and
Welcome Aboard! Please invite your friends to join!
NEW
BOOKS
It’s finally
here! “Get More Business” has arrived - Brought to you by
Heidi Richards (Publisher and contributing author) and 21 members
of the Women’s ECommerce Association, International, (www.WECAI.org)
this Complimentary eBook is filled with strategies to grow your
business online and offline. Special Thanks to Jay Berkowitz of
Ten Golden Rules of Internet Marketing for writing the Foreword to
the book and to the 21 exceptional members for your
contributions. To get your copy, visit: To read all about it
and to download your complimentary copy, go to http://www.wecai.org/get_more_business.asp.
Delivering Powerful Speeches"
by author, coach and international speaker Carolyn Kerner Stein,
offers easy to follow steps to end stage fright, prepare and
deliver an effective speech and communicate with confidence.
Available at: http://search.barnesandnoble.com/booksearch/isbnInquiry.asp?z=y&isbn=
0883910950&itm=4 |
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E-Views
Check out eMonday News to read about our
latest interviewees.
Speaker
Profile - Sharon Cannon
 This month we are
recognizing Sharon Cannon of Cannon Public Relations in Chattanooga,
Tennessee Sharon specializes in Speaker's
Bureau Customized Training, Workshop
Development, Needs Assessments, Training
Design and Delivery. Some of her programs include: 10 Keys to
Effective Marketing and Diversity in the Workplace
To
learn more about Sharon, be sure to visit her site: www.sacpr.com
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| ECommerce
Did you know that... Only .03 percent of the Internets estimation 53.4 million bloggers are age 50 and older – this is according to Perseus, a Web survey firm.
Did you also know that... The world's first computer programmers were women?
A woman was in charge of the Mars Exploration program? A woman invented the silicon retina?
A woman developed the technology that became the foundation for the bullet proof vest?
Visit http://www.witi.com/center/witimuseum/halloffame
to read profiles of these and other famous women. Source: Women in Technology
The "His and Hers" Web from eMarketer Daily - The number of women online is getting closer to the number of men online, but the behavior of the two sexes online is still worlds apart. Men listen to more music on the Net but women are better online communicators.
Read the full article at http://www.emarketer.com/Article.aspx?1003759 |
| E-Tips
Capitalizing
on Customer Feedback - According to 1 to 1 magazine, there are
5 ways to maximize feedback. They are:
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Combine
high and low touch techniques such as surveys, customer
advisory councils and experiential marketing events.
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Integrate
brief surveys into online content, so customers can enter
comments during the course of gathering information or
making a purchase.
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Coordinate
efforts among various departments – this will avoid
sending too many surveys too often to the same customers.
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Share
findings among departments
-
Use
a formal feedback process that assigns someone to be
accountable for each area to which a suggestion, comment or
complaint pertains. This will help spot trends in
customer expectation as well as resolve important issues
raised by customers during the feedback process.
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| E-Sources WEB-Source
- This online tool will automatically reformat your text for
you:
http://www.web-source.net/format_text.htm.
Many sites have guidelines concerning the layout of your
article. One of the common guidelines is that your article must
not exceed 60-65 characters across. By using the format
text tool you can be certain your article will be properly
formatted, so that it does not get rejected for something that
is so simple to fix.
Case
Study: How To Get The Most Out Of A Billboard
- MarketingSherpa - Learn how Calvin Klein Fragrances scored global press coverage
for a one-day event in
Times Square. The effort supported the company's CK One fragrance, a
10-year-old brand that needed punching up to appeal to a younger
demo. The plan involved placing actual models that appeared in
CK One print ads and placing them-live-into an actual
billboard display in Times Square
for an entire day. The stunt garnered media attention in 15
countries and boosted sales in New York.
Read
the whole story at http://www.marketingsherpa.com/sample.cfm?contentID=3106
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Events
Our next
Wire-side chats is scheduled for
Thursday, April 27th - 3pm
(Eastern Time) Dress for Success - First
Impressions and Dress Code Policies Presented by Global
Lifetime Member - Bonnie L. Mackey, CPA, CSEP To read more about
these Chats and several others, visit www.Wire-sidechats.com.
In addition we will be hosting several in May. If you have
expertise in a certain area and interested in being interviewed,
send a message to Heidi@wecai.org
with "Wire-side chat Interview" in the Subject line.
 
Announcement:
The 1st World Congress originally rescheduled for June 2006 has
been postponed. WECAI is going to announce a new look and
name change in June so the Congress is being reorganized to
reflect this new change. Stay tuned!
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| OpportunitEZ
We are collecting chapter
articles for books two, three and four in this series. They are
“Get a Life – The Ultimate eGuide to Balancing your Personal
and Professional Life,” “Get More Business ²” – The
Women’s eMarketing Guide to Promote Your Products and Services
on the Internet – Volume Two” and “Get Ahead– The Women’s
eGuide to Professional Development and Career Satisfaction.”
Check out: http://www.wecai.org/annual_ebook.htm
for more information
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| Meet
the Publisher
Heidi
Richards, CPPM, CLL, is an author, business coach, inventor and
elan'trepreneur. She
specializes
in “Helping Small Businesses Bloom™,” by sharing her
insights and experiences in Leadership Development, Marketing
and Strategic Planning not to mention, having FUN!
Her experiences
in "growing"
successful businesses and community organizations give her a
greater perspective on challenges that companies and
organizations face today.
To learn more about Heidi, visit www.HeidiRichards.com.
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| Meet
the Editor
Suzannah
Richards - Suzannah is the Chief Financial Officer and
WebGoddess for the Women's ECommerce Association International,
Inc (www.WECAI.org) and a full-time student at Florida Atlantic
University. She has been studying business and e-commerce for
the past three years and works closely with several web
developers in various capacities, learning and perfecting her
craft. To learn more about Suzannah,
check out her bio at http://www.wecai.org/suzannah.htm.
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| Tell
A Friend
Are You
Enjoying This Issue? If
so, please pass it on to all of your friends and colleagues.
Even better, send them to www.WECAI.org
to sign up and they will receive FR€€ 2
special reports: "Your
E-mail Marketing Strategies – 13 Tips for Success" and
"Why You Need an Internet Presence - 13 Reasons to Become a
Netrepreneur."
Our goal for
2006 is to quadruple our readership. With your help we will
reach our goals! Keep those
comments coming! I personally read and answer EVERY email I
receive. Just email me at Heidi@Wecai.org
or reply to this email. I'll get back to you right away. |
| Contact
Us
© 2004-2006 WUN
Publications, Inc. is located at 7100 Pembroke Road, Miramar,
Florida, (US), 33023. While we're certain that the
information contained herein is tremendously interesting and
valuable to the press and public, Congress now requires that we
notify you that this message may be considered promotional
material.
If you do not
wish to receive future materials, you may reply
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Thank you.
To subscribe to
WECommerce News E-zine send an email message to Heidi@Wecai.org
with "Subscribe" in the subject line.
If you are
receiving this issue as a forward and would like to get your own
complimentary subscription, send an e-mail with "Subscribe" in
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We will not
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