"Sharing a Wealth of Expertise to Accelerate Your Success!"
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Session One:WEB 2.0 Discover the 10 companies defining the new internet - Webinar with Jay Berkowitz |
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Who is succeeding and what is driving their success? What is MySpace? And, how did they become the number 6 website in the world Blogs. Podcasts. Wiki’s. What new technologies are important to my business? |
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What’s a ‘Long Tail’ and how can I apply it to my business? What is the new direction in Public Relations and how can I benefit from this strategy? This session is sponsored by OnStream Web Conferencing and is worth the price of admission alone! |
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Session Two: Harnessing the Blogosphere, the Future of Blogs and How to use them to Promote Your Products, Service or Organization - with Toby Bloomberg and Friends
The secret to building a successful business
Blog begins with finding a specific topic area that would interest a target audience and then conducting discussions around that topic area. Blogging is about letting your personality show through, telling stories, being open, truthful and honest; it’s about engaging and educating your community of followers. Blogging is a social media; people who follow
Blogs follow them because they connect with the writer – they get to know her. Having fresh, relevant content draws interested users to your
Blog.
In this session our panel of experts will share:
The myths about Blogging
The benefits and dowsides of Blogging
The latest in Blog trends
How to make money with Blogs
The Potential for marketing and PR in the Blogosphere.
How to write Blog posts that actively engage your community in responding with comments and support.
The kind of information you should “listen to” in order to write compelling, thought-provoking posts.
The panel will share their favorite Blogs, resources and other tips to make your
Blog a success.
All this and more!
Session Three: Driving Traffic to Your Website With a Strategic Public Relations Campaign with Diane Thieke
This session is all about the wide range of options you have available when planning your online PR Strategies. Want to know how to maximize the potential and monitor the downside of online PR? Do you need to know what tools are available to help you in your online PR Campaign? Have you identified relevant sites and portals that can help spread the word to your target audience?
In this session you will learn:
How to find online news sources and RSS.
How to use business and personal Blogs, websites and other online influencers as a promotional vehicle.
How to maximize your reach of online media releases.
How to use PR to get more traffic to your site.
The best online press release distribution channels and services.
How to find out what is being said about you online.
How to integrate your online and offline PR efforts.
Session Four: Build Your Business with Email Marketing: How to Create and Implement Permission (e-mail) Marketing Campaigns with Annie Kinniard
E-mail continues to be the number one online customer communications tool despite the challenges of deliverability, standing out in a sea of other emails, getting past spam filters and inactive list members. If used correctly, opt in email marketing offers great benefits such as speed and cost of delivery, easier targeting and segmentation, and tracking results. In this session, you will learn how to improve results by addressing the challenges that all e-mail marketers face. It’s really about Improving deliverability, getting your e-mail open AND READ as well as getting the reader to engage in your email efforts by taking action - adding to your overall marketing goals and your bottom line.
The session will cover:
Getting started with your email campaign.
The Difference between single and double opt-in forms and the advantages of both.
Text verses HTML email – which is better?
The various types of email marketing mediums – a side by side comparison.
How to implement easy to do-it-yourself newsletters that project a positive image for your company.
Understanding the “rules” when it comes to the large email providers.
When it’s okay to use a purchased list of names and when it isn’t.
The importance of frequency – when and how often to send a newsletter.
How to get the most from your list through segmentation and targeting.
How to use multi-channel marketing - integrating your e-mail with your offline marketing.
How to improve subject lines, e-mail headers, body copy and calls to action.
Session Five: eBay Shares the Secrets to Maximizing your Success on the WEB with Affiliate Marketing with Lily Shen
Well-managed affiliate programs can substantially add to your overall marketing campaigns and your bottom line. The principles of affiliate marketing are straightforward, and yet there are many challenges in deciding which affiliate networks to align with and how to get the most from being a part of an affiliate network. Did you know for instance that regular review of your current affiliate marketing programs will help you set goals, get more leads and make more sales? In this session we will discuss the strategies, techniques and tricks to achieve positive bottom line results. When implementing your own affiliate programs, do you know what incentives to offer affiliates? eBay has created a turnkey approach to affiliate marketing which has helped many people achieve financial success. In this session you will learn eBay’s secrets as well as general affiliate marketing principles, trends and the multitude of ideas you have for making money with your own affiliate marketing programs.
In this session we will discuss:
How to select appropriate affiliate partners and software.
How to properly track affiliates and other online marketing without double-counting.
The advantages and disadvantages of working with more than one network
How to integrate your affiliate marketing strategy with search engine marketing tactics.
How to set the right affiliate reward levels as well as optional approaches to rewarding affiliates.
Learn the success factors for effective affiliate marketing.
The do’s and don’ts of affiliate marketing
Session Six: Putting Action Behind the Knowledge - Creating Your Internet Marketing Strategic Plan with Lena West
All too often you attend a conference or seminar, gather great information and meet awesome people and then go back to your office with every intention to follow-up and implement some of the strategies you learned. But, then life and work 'happens' and the focus on making those much-needed business improvements falls by the wayside. Not this time! This session will take you through creating a do-able strategy that you can take back to the office and implement in a step-by-step fashion. This session also lays the ground work for the implementation lab that will occur on November 7th.
In this session, we will discuss, what it takes to:
* stop technology from being a pain in the assets
* strategize your work and work your strategy
* create your very own blogging strategy (even if you don't have a blog!)
* develop a traffic-boosting strategy that generates qualified, interested traffic
* use online PR tactics to add oomph to your online marketing strategy
* build an email marketing campaign to easily and simply stay in touch with your audience
* implement an affiliate program that offers motivational rewards beyond a cash pay-out
This is your chance to meet
exceptional women, learn new ideas, and explore solutions and options to
create your own powerful Internet Marketing Strategy.
We are so
confident that the program we designed will take your business to a whole
new level of success... and add to your bottom line we are GUARANTEEING
YOUR SATISFACTION!
Or Your money back! No questions asked!
100% Risk-Free Money-Back Guarantee
100% Money-back Guarantee
We're so sure you're going to love this day of learning, networking and
expanding your business, that we offer an unconditional 30 day - 100%
money-back guarantee if it's not the best Internet Marketing Summit you've
ever attended, at any price, period!
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