"Sharing a Wealth of Expertise to Accelerate Your Success!"
October 28, 2006
 |
 |
 |
 |
 |
 |
 |
ABOUT OUR SPEAKERS
 |
Jay Berkowitz Saturday 10:10 AM Ten Golden Rules of Internet Marketing |
Jay Berkowitz is a seasoned marketing professional with over twenty years of experience. He has managed marketing departments for Fortune 500 brands: McDonald's and Coca-Cola, and has developed traditional and direct marketing programs for AT&T and Sprint. He moved to Florida to work for eDiets.com a $60 million health and fitness website based in Deerfield Beach. Mr. Berkowitz is the Founder and CEO of TenGoldenRules.com, a strategic marketing consulting business based in Boca Raton, Florida. Ten Golden Rules helps companies get more traffic to their websites, and convert that traffic to sales. Tengoldenrules.com clients include: online retail network ExtremeHallowen.com, magazine New Beauty.com, a luxury development EPIC Miami, Fraser Yachts, Date.com and 1-800-Pet-Meds. Mr. Berkowitz is the immediate past President of the American Marketing Association South Florida, a founding Board Member of the South Florida Interactive marketing Association and past Board member of the Toronto International Film Festival. He is a popular presenter at conferences and events such as The Florida Direct Marketing Association, The Association of Internet Marketing and Sales, The Global Benchmarking Council and the Executive Forum. |
 |
Toby Bloomberg Saturday11:20 AM Blogs |
Toby Bloomberg is a marketing consultant and a blogger. As president of Bloomberg Marketing, she helps clients create integrated marketing plans utilizing interactive tactics, such as blogs, as a core strategy and incorporates traditional initiatives when appropriate. Toby speaks nationally on internet and traditional marketing topics, as well as, instructs a management consulting course at the Goizueta School of Business at Emory University. She is a teaching artist for the Alliance Theatre in Atlanta. Toby holds a degree in communications from Emerson College and has performed post-baccalaureate studies in marketing and management at Emory University. Although she now calls Atlanta home, Toby is a Yankee from Boston. Check out Toby's blog at www.DivaMarketingBlog.com |
 |
Stephanie Chandler Wednesday, 5 PM How to be an Infopreneur |
Stephanie Chandler is the author of “From Entrepreneur to Infopreneur: Make Money with Books, E-books and Information Products” (Wiley, Dec. 2006)and “The Business Startup Checklist and Planning Guide” (Aventine Press, $15.95). Chandler is also the founder of Business Info Guide - www.BusinessInfoGuide.com, a directory of resources for entrepreneurs. She is a frequent speaker at business conferences and events and has published articles in dozens of magazines and newspapers. |
 |
Yvonne DiVita Saturday11:20 AM Blogs |
Yvonne DiVita is the author of Dick*less Marketing: Smart Marketing to Women Online, a book about getting those baby boomer icons Dick and Jane to buy at your website. Yvonne is the president and founder of WME Books.com, a division of Windsor Media Enterprises, LLC. WME Books is an Author Services company specializing in “Authors Helping Authors”- write, produce, print, and market books using Print-on-Demand technology, blogs, and community building events. WME Books maintains a blog on writing and publishing at: www.ahablog.comYvonne maintains a separate blog at www.lipsticking.com with a focus on Smart Marketing to Women Online. She was privileged to work with Jeremy Wright as the Technical Editor of his, Blog Marketing, (McGraw-Hill, 2005). Yvonne speaks on marketing to women online and has presented at such events as adtech New York and WOMBAT: Word of Mouth Basic Training in Florida. She is interviewed and quoted throughout the Internet on women’s issues, publishing, and blogging. In addition to writing Lip-sticking, Yvonne also contributes to www.wmeblogs.com, with a focus on how to get your blog to return a positive ROI. In her spare time, she writes a weekly post for the baby boomer blog at http://blog.thirdage.com/ |
 |
Susan Getgood Saturday11:20 AM Blogs |
Susan Getgood was among the pioneers in introducing children and parents to the Internet as an expert in online safety and General Manager of Cyber Patrol, one of the world's first Internet filters. Her 20+ years in the computer software industry included leading a global marketing team as Senior Vice President of Marketing for SurfControl, with offices in the U.S., England, Australia and seven other countries. As a results-oriented strategic marketer, Susan knows how to build brands using technology, policy and good old fashioned high-quality products. In 2004, she founded GetGood Strategic Marketing Inc. www.getgood.com to help bring blogs into the mix as an indispensable marketing tool. Today, her firm helps public and private companies and organizations build brands and drive revenue with integrated marketing and communications strategies. Her own blog is Marketing Roadmaps, http://getgood.typepad.com which is part of the Corante Network. |
 |
Jalali Hartman, Friday, 11 AM Increasing Website Subscriptions |
Jalali Hartman, Jalali Hartman, Director of Strategy - currently serves as a Senior Analyst with MEC Labs. He is a specialist in online channels, retail, internet architecture and business strategy. Mr. Hartman has helped over 4,000 companies to research and execute on multi-channel ecommerce strategies, including Franklin Covey, the Utah Jazz and many of top eBay Power Sellers. Jalali co-founded Infopia, Inc. and oversaw research and development as EVP of Product Development and helped bring to market the award-winning Marketplace Manager platform and Infopia's unique Trade-in Platform. Jalali helped to grow Infopia 2000% in 5 years, making it the 11th fastest growing company in Utah in 2004. Jalali has worked with companies such as eBay, FedEx, PayPal, NetSuite, DHL and UPS on large scale ecommerce product development projects. Jalali recently spearheaded a project that helped Infopia win e Bay's 2004 Award for Innovation and increased conversion on eBay listings by 87%. |
 |
Penny Haynes Saturday11:20 AM Podcasting |
Penny Haynes has a lifetime of experience with audio, and 2 years of experience as a television producer, director and editor. Although she specializes in producing affordable audio and video for solopreneurs, her Consulting clients have included Lifetime Television for Women and Vista Research. Her audio/video production and CD/DVD duplication clients have included the world's leader in Faith and Work Ministries: Marketplace Leaders, TD Global Group, and Kawasaki Construction Machinery. She hosts several podcasts, including Brain Storm! Business Podcast, Comedy Clip of the Week, 1st Business Podcasters, and Words for the Week. She owns the Family Friendly Podcast Directory, and organizes the online International Podcasting Expos. She also publishes the Podcaster Central Magazine, and leads the Ryze Podcaster Central Network. Penny is CEO of Encouraging Enterprises, Inc., and President of 1st Podcast Publishing and the Online International Podcasting Expo. |
|
Annie Kinniard Saturday, 1:20 PM Email Marketing |
Annie Kinniard, is director of sales and business development for Emma, the Web-based email marketing and communications service. Since joining Emma in early 2002, Annie has helped the company grow from a tiny outfit with few customers and no friends into a service that currently supports roughly 5,000 small businesses, agencies and non-profits around the U.S. and abroad. Annie has had a hands-on role in shaping Emma's brand, customer service style and business development strategy. She also helped create the Emma 25 initiative, an annual program in which Emma donates accounts to 25 deserving charities nominated by Emma's customers. Annie splits time between Emma's Nashville and New York offices. |
Michelle Manafy Tuesday, Time TBA Content |
Michelle Manafy is the Editor of EContent magazine, which covers strategies and solutions to help organizations of all types better create, deliver, and manage digital content. She is also the editor of the Intranets newsletter and the book Cashing in With Content: How Innovative Marketers Use Digital Information to turn Browsers into Buyers. Michelle has spoken on and written about a broad range of technology topics including: content development and distribution, streaming media, DVD, audio, and video. This avid snowboarder has worked in book and magazine publishing for 15 years in areas ranging from pop culture to academic nonfiction, and holds a B.A. in Journalism from San Francisco State University. | |
 |
Heidi Richards Moderator |
Heidi Richards is the Founder & CEO of The WECAI Network™ "Where
Women Prosper" - a membership-driven network that "helps women do business
on and off the WEB." The network includes the Women's eCommerce Association,
International, WeChamber, Women of Wisdom, Women's Global Registry and
MyPinkPages.com. She is the author of The PMS Principles, Powerful Marketing
Strategies to Grow Your Business and 7 other books, Co author of 3 ebooks and publisher of WE magazine for women. |
 |
Marianne Richmond Saturday11:20 AM Blogs |
Marianne has held senior level marketing and advertising positions at Nabisco Brands, Ally-Gargano/Marketing Corporation of America and DIMAC Direct. She co-founded the Richmond Group, Inc in 1994, a marketing and training company whose clients have included Lands End, Hill’s Pet Nutrition and Sprint. Marianne Richmond, founded the Resonance Partnership in 2004, a marketing and branding consultancy specializing in social media and word of mouth marketing. Marianne draws on over 20 years experience in traditional consumer package goods and financial services marketing in developing innovative and strategic social media solutions for her clients. Marianne writes the Resonance Partnership Blog www.resonancepartnership.com and is a Social Media and Blogging Contributing Editor for BlogHer www.blogher.org. |
 |
Jeneane Sessum Saturday11:20 AM Blogs |
As the words and voice behind dozens of Fortune 500/1000 companies over the last 22 years—-including American Management Systems, Delta Air Lines, Equifax, IBM, Kodak, Nokia, and The Home Depot—-Jeneane Sessum has given personality to corporations by providing creative, targeted communications that deliver compelling messages. Jeneane is a well-known weblogger on her personal blog, Allied, and a business blogging pioneer who began blogging in 2001 and founded the first women’s team blog, Blog Sisters www.blogsisters.com, that same year. She is a Board Member and Contributing Editor to the high-profile women’s community, BlogHer www.blogher.org, and she has been featured in such publications as Business Week, The New York Times and The Sunday Times Online. Jeneane has helped several companies with their social media and blogging strategies and implementations, including Cox Communications, BubbleShare, Qumana, Rojo, ChickAdvisor.com, and most recently Violet’s Nabaztag. She also serves on a number of Web 2.0 advisory boards. |
 |
Lily Shen Saturday 2:15 PM Affiliate Marketing |
As senior manager of eBay’s U.S. Affiliate Program, Lily Shen leads eBay's affiliate marketing efforts in the U.S. and works closely with the global affiliate teams to ensure that eBay’s publishers are armed for success. Lily has been with eBay for six and a half years, focusing on strategy, direct marketing, business development and, for the past two years, Internet marketing. Prior to joining eBay Lily worked at Goldman, Sachs & Co. in the Fixed Income Asset Management Division. Lily graduated from New York University’s Stern School of Business 1996 with a B.S. in Finance and Management. |
 |
Pam Stein Friday, 10 AM Contests & Surveys |
Pam Stein, president and owner of Clientize (http://www.clientize.com), an
interactive marketing company, has a successful history of online marketing,
database operations, and product development and design. Pam's grasp of both proven and emerging technologies enables her to strategize and then execute Internet marketing applications such as online surveys, online forms, and email newsletters. She works closely with her customers to understand business goals and recommends ways to interact with their clients. |
 |
Diane Thieke Saturday, 12:15 AM Online Media |
Diane Thieke is director of Global Public Relations. In her position, she is responsible for leading Factiva’s public relations strategy worldwide, including media, analyst and community relations initiatives and speaker bureau and events programs, to ensure that the company is positioned for continued growth and success . She has been an advocate of embracing technology to build a dialog with stakeholders and to drive awareness and understanding of Factiva. Ms. Thieke has spent more than two decades as a communications and marketing professional in the business information industry. Prior to her current appointment, she was director of Web Programs, managing teams responsible for the design, development and distribution of electronic and print marketing materials. She previously held the position of director of Content Community at Factiva, spearheading a global community for publishers who make their content available through Factiva products. Previous roles include competitive intelligence manager and assistant news editor at Dow Jones & Co. Ms. Thieke is a member of the Public Relations Society of America. She received a bachelor of arts degree in journalism and English writing from Rider University, Lawrenceville, New Jersey, USA. She is currently a candidate for a Master’s degree in Communications Management from Syracuse University’s Newhouse school, Syracuse, New York, USA, (expected 2007). |
 |
Lena West Saturday, 3:10 PM Strategic Planning |
Lena West is the CEO & Founder of xynoMedia Technology (http://www.xynoMedia.com) and the Creator of The Technology Diet (http://www.TechnologyDiet.com). She has a long-standing reputation for being a “geek with speak”. Simply put, she understands complex technology concepts and distills them into an actionable, straightforward strategic plan that even your mother can understand. The New York based powerhouse regularly empowers business-owners with know-how that increases passive income and grows their businesses by as much as 25-50%. Clients routinely hire Lena to access her “big picture” brain power. |
Summit Overview:
The Summit
Past
Summits
Testimonials
Who
SHOULD Attend?
More Information:
