Blogging is no longer a passing “fad” or trend; it’s a part of life online. It’s another way to promote your ideas, products, services and resources to the world (your world, that is).
In the following 15 segments you will learn the ins and outs, ups and downs, dos and don’ts and tools you need to build your brand and be a successful blogger.
WEB 2.0 and How to Use it to Promote Your Business with Susan Daffron
"Susan is the president of Logical Expressions, Inc. (www.logicalexpressions.com) and the author of nine books, including Vegan Success, Web Business Success, Happy Hound, and Happy Tabby, and four others which are published by LE. She has been doing writing and graphic design work since 1988 and has written more than 70 articles that have appeared in national magazines, 250 newspaper articles, courseware, and countless online articles. She is also the co-creator of a writing and creativity software program called IdeaWeaver and offers the weekly Publishize newsletter and podcast, which provide information to help people turn their ideas and expertise into money-making products, such as printed books, content Web sites, ebooks, ezines, newsletters, special reports, and audio products." Susan Daffron has been writing for the WEB for more than a decade. In this session you will learn some of the features and benefits of WEB 2.0. For example, does it really make *sense* to start a blog. Depending on your business, it can be a useless distraction or be a really valuable marketing tool. A blog is just one element of a much larger marketing plan.
Boost Your Business with Blogging with Carma Spence Pothitt
Having a business blog can be an incredible online marketing tool that saves you thousands of dollars while providing you with great business opportunities. Blogs are a user-friendly, customizable and flexible medium for disseminating useful information and effectively positioning your products in the market. Companies engaging in business blogging have a definite edge over their competitors. Some of the advantages include greater word of mouth, awareness and loyalty on the part of your customers, feedback and a feeling of community.
In this session you will get an overview of blogging for business and come away with a list of additional resources to help you plan your blog campaigns, and market your companies more effectively online.
Carma Spence-Pothitt is the president and CEO of DragonWyze Communications, which owns and runs numerous blogs, including Women's Business Gallery, The Holistic Writer, The Genre Traveler, Carma's Cookery, Get That Job Interview! and more. An award-winning editor, she has more than 15 years experience in marketing communications, public relations and publications management. In the late 1990s, she turned her interest to the Web and has been growing along with it ever since.
From Blogger-in-training to ProBlogger: How Darran Rowse is making a living from blogging by sharing his experiences and resources with others
Darren Rowse is a full time Blogger making a living from this new and dynamic medium from blogs like Digital Photography School. In 2002 Darren stumbled upon an article about 'Blogging'. He didn't know it at the time but that moment changed his life.
Within 24 hours of reading the article he had started his own Blog called Living Room - a personal blog where he explored issues of Pop Culture, Spirituality and Blogging ever since. From the experience Darren has since started many other blogs. As his blogs have grown in popularity and generate income, his Blogging journey has taken him from a hobby (some would say an obsession), to a part time job through to a fully fledged business in recent times. Darren slowly built his blogging into a income source that has enabled him to dedicate more and more time to the medium to the point where he is now a full time blogger with ProBlogger.
In 2005 Darren embarked with three others on the biggest blogging project he'd ever done - b5media - a blog network that has hundreds of blogs written by hundreds of bloggers from around the world on a wide variety of channels/verticals. Darren is VP of Blogger training at b5media. Prior to blogging Darren had many interesting jobs including being a youth minister for his church. Darren lives in Melbourne, Australia.
Blog Carnivals and More with Deanna Troupe
Deanna Spencer, the author of The Cheapskate's Guide to Advertising on the Internet, which helps business owners find affordable places to advertise on the Internet. When DeAnna isn't helping small businesses run more effectively, she keeps busy advising small business owners with the information on her blog and podcast. Deanna is the author of 3 blogs and will be sharing her experiences with blogging carnivals, podcasts and more.
In this session Deanna talks about blog carnivals, including how to host, how to find, who to invite, and how to get PR for “event.”
Using Blogs to Get Publicity, Promote your Products, Services, Organizations and More with Debra Simpson
Debra Simpson, owner of Magic In Words, began her career in publishing in 1990 as the publisher of The Business Resource (formerly known as Networks), a small business newspaper in North San Diego County. In 1995, McGraw-Hill lured her away to the world of multimedia and Web publishing, recognizing Debra as Author/Developer of the Year in Multimedia Development in 1996. Thus began Debra’s adventure in digital media development. In 2003 Debra re-entered the entrepreneurial realm, programming, developing, and implementing Web 2.0 Internet marketing strategies for the small business community. As a blogger and podcaster, Debra produces North San Diego Business@Large podcasts, in which she regularly interviews business owners. Her podcasts can be found at North San Diego Business.
In this session Debra talks about using blogging as a multi-media promotional platform, the dos and don’ts of blogging, why you’d want to invite guests to blog with you, various blogging platforms and more.
How to Find your Voice, and Share your Passion with Your Clients, Customers and Fans using Blogging as your Medium with Faith Smith
Faith Smith is the creator of Bras trapping and the founder of Eyecreamshades, an entrepreneur who started her company with no business background, a couple thousand sunglasses - selling them out of the trunk of her car, and not much support. Faith created her blog Brastrapping, a word she coined because she wanted to refine the word "bootstrapping" - which is defined as "to perform a task that one would be unable to do in general.” Faith says, “I have virtually "brastrapped" my business to where it is ... to perform a task that one would be unable to do in general" .... to make it more suitable for me and my blog; Aside from my passion as to the importance of kids wearing quality sunwear instead of "toys" or "novelty items" on their eyes, it is also my passion and mission to help other entrepreneurs, especially women entrepreneurs, understand that "it can be done."
In her blog, Faith writes about topics such as who to seek counsel from, myths about SBA funding (especially for women), why business plans may be a thing of the past, the importance of creating a niche, why OPM ( other peoples' money) is not always the goal for entrepreneurs, the importance of personal credit vs. business credit, etc.... and more. In this session Faith shares why she started her blog, the goals for it and how she positioned her blog to gain fame and fortune from her fans (customers).
Blogging Tips, Techniques and More to Get Your Blog Noticed! with Heidi Caswell
"Why in the world would I want a blog? It's just an online diary isn't it?" These were questions our first speaker, Heidi Caswell, was asking herself just a few short years ago. Heidi Caswell is the owner of Connect Simply, a website and blog that provides tools and training which help your develop and maintain relationships with your target market through the use of various media. High touch marketing in a high tech world. Heidi attended Brigham Young University back in the days of main frame computers and key punch cards. She is amazed at what can be done today with just a laptop and an internet connection. Progress! But progress came at a cost. Customers became just a number. You'd call customer support and get stuck in an endless automated message loop. Consumers came to expect instant gratification for the cheapest buck, Quality of product came to take second place to "how cheap can we make it?" "We'll make more money if it breaks down quicker!" "Let's reward our least loyal customers by giving them rebates/cash/special rates to come back." Loyalty disintegrated on both sides.
Fortunately not all businesses are that way. Guess which ones get the most referrals? After working as an income tax specialist for several years, she realized that her passion was anything creative, entrepreneurial, not a good fit for tax preparation, but a great fit for blogging.
In this session Heidi talks about her experiences setting up a group blog for a social networking site and how it resulted in a new product offering for her current and future clients, how to get more “power” behind your blog, cool resources, plug-ins and widgets every blogger needs and more.
How to Monetize your Blog, Increase Subscribers and More with Tammy Munson – Part One
Tammy Munson is THE New Media Virtual Assistant! She offers a full range of virtual assistant services from audio editing/production to podcast and internet radio show production. Her fully digital audio production studio and editing capabilities allows her to make your podcast or product look and sound good, whether is a podcast, blog, website, or video. Tammy is also one of the principles of Business and Learning Blog www.businessandlearning.com/blog/ - the work at home community's premiere online event organizer. Each year Business and Learning hosts a Work At Home Expo.
In this session Tammy answers the proverbial question “why blog?, shares her ideas about blogging in general including ways to monetize your blog, increase subscribers and more.
Why Blogging for Business? Part Two with Tammy Munson
In this session Tammy is back for a return engagement on the topic of Blogging… etc. In this session you will learn more about blogging for business, the do’s and don’ts, the ins and outs and more cool tools you can add to enhance your online marketing efforts.
“How to Turn Your Blog Into a Book… and other Business Marketing Ideas” with Kathie Thomas
Kathie Thomas is an industry leader who frequently speaks at public seminars and workshops throughout Australia about working virtually. The founder of A Clayton's Secretary, established March 1994, Kathie Thomas pioneered the Virtual Assistant industry in Australia. Prior to establishing her business she had a background of 23 years' secretarial/administrative experience in the corporate world, working for CEOs and MDs as well as project groups. Her client list reads like a “who’s who of Australia.
Kathie has published several 'how to' books about the Virtual Assistant Industry and operating a business at home, and with articles published in many business and Christian magazines over several years. Her latest book is titled "Worth More Than Rubies: The Value of a Work At Home Mum". Kathie is also the author of several blogs which you can find at KathieThomas.com (click on the link to blogs), the main topic of today’s session. Kathie will share her blogging journey, including why she started blogging, how she uses blogging to promote her other business ventures, how she turned one of her blogs into a book and more!
Blogging Advice with Patsi and Denise – The Blog Squad
The Blog Squad™ consists of the partnership of Patsi Krakoff, Psy. D., and Denise Wakeman. Patsi and Denise help professionals set up and optimize great business blogs. They also operate a “blog crisis prevention program” – dedicated to extreme blog makeovers for boring blogs.
Their company, Krakoff Wakeman Associates is an Internet Marketing specialty firm. Patsi and Denise help authors, speakers and professionals Attract, Sell and Profit by harnessing the power of blogs, newsletters, and ecommerce systems.
Patsi Krakoff is a doctor of psychology, and Denise has a long history of Internet know-how, having started marketing online in 1996. They have authored several ebooks and programs including - Build a Better Blog and The Blog to Book Project. Their main blogs can be found at www.buildabetterblog.com, www.coachezines.com, www.biztipsblog.com, and www.bloggingandbeyond.com, and their website is at www.blogsquad.biz.
In this session Patsi and Denise talk about using blogging to brand your company, get your message out their, your products and services known, How to build relationships with your customers, mistakes bloggers make and more.
Your Blog Personality: How, When and What to Write About with Liz Strauss
Liz Strauss has worked over 20 years in print, software, and online publishing. As VP and Publisher for an American textbook company, Liz developed products and strategic plans with publishers in Europe, Australia, the UK, and Ireland. She has trained beginning writers and editors, and she has planned products and marketing plans with CEOs of corporate giants such as Reed Elsevier and Wolters Kluwer. Her writing expertise extends across all ages groups, content areas, and levels of literacy, including adult pre-literacy and a collegiate-level, internationally-written engineering text for MIT.
Liz is a creative writer, business writer, copywriter and content editor. Her business writing is known for its clarity, originality, and a confident voice that develops a warm relationship with readers. Her creative writing is known for it’s imagination, fluency, and fun. Liz has developed thousands of children’s and adult fiction and nonfiction titles and marketing pieces throughout her publishing career. Liz is the author of the upcoming ebook “22 Business Principles They Don’t Teach You in Business School.” She is also the owner and writer of Successful-Blog, where she penned the series Power Writing for Everyone.
In this session, Liz talks about how often we should be posting (writing) on our blog, sharing your voice with your followers, and how to take your blog to “the next level.”
How and Why Online News, Blogs and RSS are Influencing online PR and Marketing with Sally Falkow
Sally Falkow is Principal and Senior Strategist of Expansion Plus and Internet Marketing and PR Firm www.expansionplus.com Sally Falkow is an acknowledged expert in Internet marketing strategy - blogs, RSS feeds, online news and social media. A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet. . Her main interest is in the shift in media consumption and how new technology is affecting the practice of public relations. Sally will be talking about blogging strategy and measuring the ROI in terms of your business goals.
Sally Falkow is an acknowledged expert in Internet marketing strategy - blogs, RSS feeds, online news and social media.
A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet. . Her main interest is in the shift in media consumption and how new technology is affecting the practice of public relations. She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow of the Society for New Communication Research. Sally is a member of the Social Media Club and launched this initiative in the Los Angeles area. The Social Media Club is active in promoting new media education and standards - such as the format for the social media press release.
Sally has authored several ebooks on internet marketing strategy including a new monthly report on online PR and social media as an extension of her blog: Proactive. The Proactive Report will cover one aspect of online PR and social media each month along with case studies and podcast interviews with experts in that field. In this session Sally talks about how and online news, blogs and RSS are influencing online PR and marketing.
CPR for your Blog - Content, Partners, and Resources to Make Your Blog Soar and Get Noticed Online with Wendy Piersall
Wendy Piersall is the Founder of SparkPlugging (formerly eMoms at Home) Blog and she also writes for the Entrepreneur.com Blog Network. Wendy is passionate about blogging, business, adding value, and living a balanced and extraordinary life. eMoms at Home is a blog for starting, running and succeeding in your home based business.. Topics include business tips, motivation & productivity, success thinking & personal development, work life balance, and technology & blogging. In this session Wendy talks about finding content, strategic alliances and resources your audience wants to read and read about.
Bonus Session: IS ANYONE READING YOUR BLOG? How to go from 0 to 2,000 subscribers in 3 months! with Tina Sue of Think Simple Now
Tina Su is very passionate about Personal Development, Spiritual Growth and Photography. Working full time with amazon.com as an experience designer and technical program manage, Tina is able to flex her creative muscles and with it lots of freedom & flexibility. She is also a professional photographer with her own studio in downtown Seattle. On the side, Tina is the co-founder of an internet startup. She also consults part time critiquing websites on their ease of use. In 2006, Tina ran a very profitable ebay business selling wholesale women's apparel.
To realize her vision of helping others on their personal development journey Tina Su started a little blog called Think Simple Now on September 27th, 2007 with zero experience in blogging, internet marketing or writing. By the time Christmas came, 3 months later, she had 2135 subscribers. 'Think Simple Now' focuses on finding clarity, motivation, productivity, creativity and happiness. Think Simple Now gives you simple steps towards positive change. She knows your time is valuable. The goal of Think Simple Now is to create practical and applicable articles aiming at making a positive contribution to your life. In this session, Tina share her experiences building her list of readers to more than 2,000 in 3 months and get national attention in the session: Is anyone reading your blog? How to go from 0 to 2,000 subscribers in 3 months!
When you purchase the Blogging for Business Audio Program you also receive a 30+ page workbook that corresponds to these sessions including the interview questions asked and dozens of blogging resources shared.
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