Wire-Side Chat Schedule
November 2006
Friday, November 10th - 1pm (Eastern Time)
Managing Work Life with Gabriela Corá-Locatelli, MD, MBA, President Executive Health and Wealth Institute
About this session:
About the Presenter: Dr. Gaby Corá's expertise in managing work in life inspired her to design a powerful program assisting executives and
corporations in Leading under Pressure, providing for effective strategies to maximize peak performance and productivity while maximizing health and well-being. She writes a regular column on Life-Work Management in several publications, and she has just launched the first program of the Quantum Wellbeing series. Dr. Corá is a licensed medical doctor, trained mediator, corporate consultant, she has a master's in business administration, and she is a professional member of the National Speakers Association. She is also a contributing editor to WE magazine for Women – WEmagazineforwomen.com.
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Friday, November 10th - 2pm (Eastern Time)
Why Women are the Most Influential Consumer Market Today and How to Tap into IT with Tami Anderson & Elizabeth Howland Principals & Co-founders – andHow
About this session:
About the Presenters: Tami and Elizabeth formed andHow because they believe that if companies would be willing to listen, set aside stereotypes and clearly and consistently communicate their brand values to their segment(s) of the women’s market, they would be practically assured of success.
With over 30 years of combined experience in a wide range of marketing disciplines, including creative strategy, direct marketing, public relations, online marketing and merchandising and market research, Tami and Elizabeth have helped both fortune 500 brands and emerging companies understand and reach out to their female customers through authentic campaigns that resonate with the needs of their specific market segments. From fashion forward college students for Levi’s to environmentally aware mothers for Bio Bottoms to time-starved professionals for Infoseek (now Go.com) to pre-teen girls for Purple Moon to style savvy active women for Athleta, they’ve helped brands talk to their segments of the women’s market in ways that were meaningful and relevant to them.
Their agency experience allowed them the opportunity to work with a variety of companies and award-winning campaigns. As internal marketing team leaders with bottom-line responsibilities they understand the challenges facing corporate marketers to invest in programs that yield results and grow
Click here to sign up! Or send an email to Heidi@wecai.org with "RSVP to Wire-Side Chat Session November 10th 2pm EST" and your name.
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December 2006
Tuesday, December 5th - 2pm (Eastern Time)
Dickless Marketing: Smart Marketing to Women Online with Yvonne DiVita, Author
About this session:
About the Presenter: Yvonne is the president and founder of WME Books.com, a division of Windsor Media Enterprises, LLC. WME Books is an Author Services company specializing in “Authors Helping Authors”- write, produce, print, and market books using Print-on-Demand technology, blogs, and community building events. WME Books maintains a blog on writing and publishing at: www.ahablog.comYvonne maintains a separate blog at www.lipsticking.com with a focus on Smart Marketing to Women Online. She was privileged to work with Jeremy Wright as the Technical Editor of his, Blog Marketing, (McGraw-Hill, 2005). Yvonne speaks on marketing to women online and has presented at such events as adtech New York and WOMBAT: Word of Mouth Basic Training in Florida. She is interviewed and quoted throughout the Internet on women’s issues, publishing, and blogging.
Yvonne is also the author of Dickless Marketing: Smart Marketing to Women Online, the topic of this chat.
Click here to sign up! Or send an email to Heidi@wecai.org with "RSVP to Wire-Side Chat Session December 5th 2pm EST " and your name.
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Friday, November 10th - 4pm (Eastern Time)
Don’t Think Pink: What Really Makes Women Buy- And How To Increase Your Share Of This Crucial Market with Lisa Johnson and Andrea Learned, Co-Authors
About this session:
About the Presenters: Lisa Johnson is the co-author of Don’t Think Pink, author of Mind Your X’s and Y’s, and CEO of The Reach Group. A leading corporate trainer and brand consultant, Lisa has worked with top companies nationwide and has up-to-the-minute knowledge of market forces, trends and consumers’ buying minds.
Her marketing concepts have appeared in Harvard Business School’s Working Knowledge, the New York Times magazine, The Chicago Tribune and on NPR’s Marketplace. SoundViews named her first book, Don’t Think Pink, one of the top marketing books of all time.
Andrea Learned, President of Learned On Women and the co-author of Don't Think Pink, is a leading womens' market authority, writer, speaker and consultant. Leveraging her unique view from outside the corporate box, she helps clients, readers and audiences better understand a day in the actual lives of the women they serve in order to create more authentic connection. Andrea specializes in jumpstarting traditionally male-oriented industries - from outdoor sports and homebuilding to consumer technology – in the women's market opportunity. In addition, Andrea is widely recognized for her blog, (accessible through www.learnedonwomen.com) and her regular contributions to MarketingProfs.com, Fuel, and The Advertiser, among others.
Click here to sign up! Or send an email to Heidi@wecai.org with "RSVP to Wire-Side Chat Session December 5th 4pm EST" and your name.
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