by Heidi Richards | Jul 2, 2020 | BLOG, Branding, Business
By now you probably have figured out that I’m a big believer in creating low end products for your business. There are plenty of gurus who tell you to go after the high end clients and you might think you can’t get those clients without offering high end products. But...
by Heidi Richards | Jul 26, 2019 | Copywriting, Internet Resources, Writing
There are so many resources online to help you write good copy for your website, blog and social media presence. We chose the top copywriting resources Women in Ecommerce™ uses and shares with our audience. Most are free and some we included because they are worth the...
by Heidi Richards | Jul 15, 2017 | BLOG, Copywriting
Thinking about starting up a website as a means of earning money? Of course, a website can be the remote version of your brick and mortar business. But it can also be a business in and of itself. Lots of people have something they’re good at, like a craft, sport...
by Heidi Richards | Oct 6, 2015 | BLOG, Content, Writing
One of the goals a writer has in copywriting is to convince the reader. And that holds true whether the writer is writing for print or the web. Good, authoritative copy is very easy for readers to trust because it sounds more honest and caters to their wants, needs,...
