by Heidi Richards | Dec 1, 2019 | BLOG, Ecommerce, Internet Marketing, Niche Marketing
E-commerce is just another word for business transactions that take place online. Popular e-commerce websites include Amazon, Zappos, eBay, Sally Beauty, Wayfair, Barnes and Noble, Alibaba, Overstock, and others. It’s a multi-billion dollar industry that continues to...
by Heidi Richards | May 1, 2018 | Internet Marketing, Niche Marketing, social influence
There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing. The first step is to know your niche inside and out. What do your customers want and need most? What are their pain points, that is, their...
by Heidi Richards | Feb 24, 2014 | BLOG, Content
Content is how the search engines “rank” websites. It is the measure used to build authority, and credibility so that when Google, Bing and other search engines are showing results to visitors searching for specific content, they give them what they are...