Mix.com (formerly known as Mix) is one of the most powerful websites you could utilize for getting viral traffic to your content. Mix can send tens of thousands of visitors to your site in a few hours, but it can also become a consistent source of traffic over time.
Because of the nature of Mix, content which people like has a very good chance of being seen by even more people.
Here’s how to use Mix for instant viral traffic.
Understanding the Mindset
Before designing a campaign for Mix, it’s crucial that you understand the mindset of Stumblers.
Mix is a lot like flicking through different channels on a TV, except it’s on the internet and people are flicking through different websites.
Mix will serve up unique pages and websites to people. If they like it, they can “Thumbs Up” the content, if they don’t they can “Thumbs Down” the content. At any time they can click “Stumble” and see a different site.
It’s very easy for someone who’s bored to “Stumble” away from your site. Likewise, if you get a lot of Stumblers to thumbs up your content, you can quickly get a flood of Stumblers coming in.
The Most Important Thing for Targeting Stumblers
The most important thing to keep in mind when you’re targeting Mix users is that they’re in a very “quick entertainment” mindset.
You need to catch their attention, and you need to do it immediately. In other words, the above the fold area of your website needs to have some sort of shocking or captivating headline or graphic.
People should feel immediately drawn in upon seeing your site. Remember, if you don’t catch their attention, they’ll be gone before you can say “Stumble.”
Keeping Their Attention
Throughout your page should be very interesting, emotionally engaging pieces of content. It doesn’t matter if it gets them to laugh, to be outraged or to be shocked – it just has to be emotionally engaging.
You’ll also want to tone down the ads on the page which Stumblers land on. Pages with a lot of ads tend to get downvoted, while pages with fewer ads and more engaging content tends to get upvoted.
Getting Your Content on Mix
So how do you actually get your content on to Mix?
Mix frowns on people submitting their own content. You can, but if you do it too often you’ll get your account disabled.
The best way to do it is to first spend a week or so using Mix yourself. That way you build up some usage history so it doesn’t look like you’re just there to promote; and you also get some experience with the Mix’s system.
Then, pick one of the best pages on your website and submit it to Mix. Ideally, you should get enough of a following from Mix that others will submit your content from then on.
If your content isn’t getting enough uptake, submit another piece of your own content a few weeks later. But make sure you’re also submitting other things and that there’s an interval between your submissions of your own content.
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