Blogging is considered a highly effective marketing tool. You can easily create awareness of your product and get clients and customers to interact with each other. In addition to customers, to those who are relatively new to your product, blogging provides a platform to ask questions and gain a better understanding of what your site is about.”
To make money with a website, you need traffic. The right traffic. The type of prospect who is eager to purchase the products and services you offer. In order to get traffic, you need to rank in the search engines. Ranking of any website depends on several factors. Among other things, the relevance of the article is ranked by the search engines according to the key words used; the number of times that page has been linked, the interaction of those who visit your website, how many times it is viewed, how long people stay on your site, how many pages they visit, and much more.
In this article we are going to briefly discuss the importance of adding a mechanism that keeps your site fresh, with a constant supply of new content that the search engines can discover, index and let people who search for your topic, know about. That mechanism is a blog. It used to be that the main way a website owner would try to get higher rankings was to get their website linked through various other pages.
It was and to some extent still is, thought that the more pages containing your links, the more visible your site becomes to search engines. If that is the case, then its important to capitalize on having this increased visibility by adding fresh content and updating current content on your website. Again, the blog.
It becomes a journal that allow you to post updates about your business products and services. You can showcase your expertise, share videos, photos, products, services and other interesting content that your audience is searching for. Sites which are frequently edited and updated receive higher ranking in search engines than those that are not. If your site does not have a blog, its something you should strongly consider adding as its an excellent way to add fresh content on a regular basis in the form of articles. And fresh content drives traffic. And traffic can drive sales.
A Blog creates the opportunity for visitors to communicate, build community and cross pollinate (share content) with other bloggers. And unless you have a complicated coded website, adding a blog can be relatively easy.
Here are three essential resources to “get your blog on:”
Google Analytics Google’s free website tracking and analytical tool is essential for anyone with a website or blog.
Google Adwords Tool find new keywords to write with and rank for. With Google Adwords tool, you can also see how popular a keyword is and how much competition and volume it has. And its free.
HubSpot’s Free SEO Crash Course explains the basics of on-page search engine optimization, social media, and Google’s algorithm changes in 3 simple videos to help you write and promote your posts and get Google to notice.
If you would like more great resources (many of which are free) and you would like to learn more about blogging and how to implement a blog in your online marketing, visit www.CashingInOnBlogging.com – a 3 week intensive online tutorial that will help you start, grow and monetize a blog. Use code WECAI50 and save $50 on the program!