Meet Heidi Richards Mooney, MS, CPPM, CLL ~ Founder & CEO Women in Ecommerce
Heidi Richards Mooney is the Founder and CEO of the Women’s ECommerce Association International (DBA Women in Ecommerce). She started Women in Ecommerce as a way to show professionals, women in business and women who are looking for ways to earn extra money how to capitalize on the WEB to promote their products and services.
With almost 40 years experience running several successful small businesses (both offline and online), Heidi understands the needs and challenges small businesses face, in particular those run by women. She has been studying ecommerce and social media since 2001 and has been running several very successful ecommerce sites, sharing her knowledge of leadership, sales and marketing via teleconferences, webinars and in-person events. In January 2005 Heidi was named one of the Top 50 Virtual Women Shaping the Internet for 2005 by the International Virtual Women’s Chamber of Commerce
Heidi is also the President (Chief Goddess) of Eden Florist & Gift Baskets in Fort Lauderdale, Florida – a full-service florist offering flowers, plants, gift baskets and wedding and party décor. Heidi has been actively involved in both local, national and international communities as part of her “job” of promoting Eden Florist online and offline. She loves being a florist and especially a business owner in such a culturally rich and diverse community as South Florida.
As previously mentioned, Heidi is no stranger to running organizations. She has served in leadership roles in dozens of organizations both in Florida and North America. She is the founder of several Florida based organizations. Among then, the South Broward Jaycees, Women’s Network of Plantation, American Business Women’s Association (South Broward, Deerfield and Fort Lauderdale Chapters) and the Women’s Chamber of Commerce of Broward County. She is past president of the Florida Speakers Association, American Society for Training and Development (Broward Chapter), the Miramar-Pembroke Pines Chamber of Commerce and the Broward County Florist Association among others. She has served on the board of directors for the Boys and Girls Club of Carver Ranches and is a past board member of the Early Learning Coalition of Broward County (appointed by former Governor Jeb Bush). She is also founder of Inventing Women and Publisher of Women of Wisdom® Magazine. Heidi is currently serving on the Board of Directors of the Women’s Business Development Center (WBDC).
Heidi has a very eclectic educational background. With a masters degree in pastoral psychology she is the only person in the world to have earned these seven professional designations, Certified Laughter Leader, Connected Professional Planner of Meetings, Certified Hypnotherapist, Certified in Training and Human Resource Development and Certified Hospitality Leader, Certified Private Investigator, Certified Ecommerce Professional and is continually looking for other certifications that meet her professional goals.
Heidi’s favorite pastime is writing as evidenced by the myriad of books she has written including Quirky Marketing Calendar: 365 Ways to Promote Your Business Using Zany & Non-Traditional Holidays , The PMS Principles – Powerful Marketing Strategies to Grow Your Business, Romance on a Budget, “Yes,” is only the Beginning, and Career Compass for Women among others. Her Book, South Florida Network Directory of Women’s Business & Civic Organizations was recognized by the IABC as an outstanding resource in Florida. She is also the publisher and editor-in-chief of WE Magazine for Women – a business and lifestyle digital magazine for busy women on the move. She writes several business and lifestyle blogs and is a frequent guest blogger on dozens of blogs around the world including Thrive Global, Brainz Magazine and more.
The concept for Women in Ecommerce was born when she attended a Technology Conference and Trade Show hosted by the Broward County School System in 2001. Inspired by the passion of several other attendees and realizing the need for an organization that would be the center for women to learn all they could about ecommerce, Heidi started creating the Master Plan for this resource and membership site. She is a frequent presenter at Conferences in North America, and has spoken in South America, Africa and Europe on topics such as marketing, leadership and human resources.
Heidi has three daughters (one deceased), five grandchildren and a wonderful and loving husband. Her pastimes include surfing (the World Wide Web), reading, writing, motorcycling, traveling and being involved in FUNdraising events. Heidi earns her living as an entrepreneur and social media strategist. Among her dozens of accolades, she has been recognized by the South Florida Business Journal as Business Woman of the Year, National Top Ten Business Woman of the Year by the American Business Women’s Association, The Sam Edwards Award for Speaking, Women in Business South Florida Advocate of the Year by the Small Business Administration (SBA) and in 2004 was inducted into the Broward County Women’s Hall of Fame. She has been honored by the Fort Lauderdale Chamber with Media Leader of the Year as publisher of WE Magazine for Women and Social Media Leader of the Year by the American Business Women’s Association (both in 2010). In 1993 the Mayor of Miramar even named a day after her – June 26th is Heidi Richards Day!
In 2017, Heidi came in second as Executive Director of the Year in the International & European Associations Awards held in Germany.