How to Captivate the Woman’s Market to Increase your Bottom Line!
In the following 8 powerful Interviews with experts in Marketing to Women and Marketing by Women you will learn how to get your share of the most Lucrative Market – WOMEN!
The Power of the Purse – Interview with Fara Warner, Author
Fara Warner has written about marketing, advertising, and consumer trends for more than fifteen years for The Wall Street Journal, The New York Times, Fast Company, Brandweek, and other national publications. Warner joined the Journal in 1994 from Brandweek, where she wrote extensively about the advertising and marketing industries. In 1995, she became a correspondent for the Journal’s Asian edition, covering consumer trends, media, and marketing in Asia from her base in Singapore. In 1998, she came to the Journal’s Detroit bureau, where she covered e-commerce, marketing, and Ford Motor Co. In 2000, she joined Fast Company as a senior writer, where she wrote “Nike’s Women’s Movement,” an in-depth account of how Nike transformed the way it sells to, designs for, and communicates to women. She holds a master’s degree from Columbia University’s Graduate School of Journalism and completed a Knight-Wallace Fellowship at the University of Michigan in April 2006. She is a recipient of a 2006 Diamond Award from Women in Communications for her work illuminating women’s issues in the media. Fara lives in Ann Arbor, Michigan. This session, Fara discussed strategies we can easily implement to start getting to the world’s #1, largely untapped marketplace opportunity – WOMEN – with practical strategies for appealing to more of the female consumer so she wants to buy our products and services. You can read more about Fara at http://www.thepowerofthepurse.com/
Marketing to Women Online with Holly Buchanan, Author
Holly Buchanan is Future Now’s Vice President of Client Services. Future Now is a New York City based consulting firm. Future Now is largely recognized as a leading voice for increasing online conversion rates, accountable multi-channel marketing and web analytics. With almost 20 years of copywriting and marketing experience, Holly has worked with hundreds of clients in all advertising mediums. Her recent experience focuses on the unique opportunities of Internet marketing and marketing to women online. Holly publishes the Marketing to Women Online – How To Shatter Stereotypes and Understand what She Really Wants blog at http://marketingtowomenonline.typepad.com/. She teaches the popular Wonderbranding – Marketing to Women seminar with Michele Miller.
Why Women are the Most Influential Consumer Market Today and How to Tap into IT with Tami Anderson and Elizabeth Howland, Principles – AndHowMarketing.com.
Tami and Elizabeth formed andHow because they believe that if companies would be willing to listen, set aside stereotypes and clearly and consistently communicate their brand values to their segment(s) of the women’s market, they would be practically assured of success.
With over 30 years of combined experience in a wide range of marketing disciplines, including creative strategy, direct marketing, public relations, online marketing and merchandising and market research, Tami and Elizabeth have helped both fortune 500 brands and emerging companies understand and reach out to their female customers through authentic campaigns that resonate with the needs of their specific market segments. From fashion forward college students for Levi’s to environmentally aware mothers for Bio Bottoms to time-starved professionals for Infoseek (now Go.com) to pre-teen girls for Purple Moon to style savvy active women for Athleta, they’ve helped brands talk to their segments of the women’s market in ways that were meaningful and relevant to them.
Their agency experience allowed them the opportunity to work with a variety of companies and award-winning campaigns. As internal marketing team leaders with bottom-line responsibilities they understand the challenges facing corporate marketers to invest in programs that yield results and grow
Dickless Marketing: Smart Marketing to Women Online – Yvonne DiVita, Author
Yvonne is the president and founder of WME Books.com, a division of Windsor Media Enterprises, LLC. WME Books is an Author Services company specializing in “Authors Helping Authors”- write, produce, print, and market books using Print-on-Demand technology, blogs, and community building events. WME Books maintains a blog on writing and publishing at www.ahablog.com. Yvonne maintains a separate blog at www.lipsticking.com with a focus on Smart Marketing to Women Online. She was privileged to work with Jeremy Wright as the Technical Editor of his, Blog Marketing, (McGraw-Hill, 2005). Yvonne speaks on marketing to women online and has presented at such events as adtech New York and WOMBAT: Word of Mouth Basic Training in Florida. She is interviewed and quoted throughout the Internet on women’s issues, publishing, and blogging.
Testosterone Free Marketing with Denise Michaels, Author
Denise Michaels’ mission is supporting women to live their dreams. Her “Testosterone-Free Marketing” strategies help women see how past conditioning often dis-empowers them from achieving all that they deserve. Michaels’ has coached over 1,000 people in marketing and she’s discovered women approach marketing differently than men. In fact, many women are scared to death of marketing and avoid it at all costs. Their fear limits them from truly enjoying success. Denise Michaels’ has a marketing-advertising degree and over two decades successful experience in sales, advertising copywriting, public relations, market research, strategic planning and more. She’s worked with top authors and seminar leaders and is the expert the experts hire for marketing guidance. Denise can be found online at http://www.mentoringwithdenise.com/
Don’t Think Pink – Part One with Lisa Johnson, Author
Lisa Johnson is the co-author of Don’t Think Pink, author of Mind Your X’s and Y’s, and CEO of The Reach Group. A leading corporate trainer and brand consultant, Lisa has worked with top companies nationwide and has up-to-the-minute knowledge of market forces, trends and consumers’ buying minds.
Her marketing concepts have appeared in Harvard Business School’s Working Knowledge, the New York Times magazine, The Chicago Tribune and on NPR’s Marketplace. SoundViews named her first book, Don’t Think Pink, one of the top marketing books of all time. Find out more about Lisa at http://www.reachgroupconsulting.com
Don’t Think Pink – Part Two with Andrea Learned, Author
Andrea Learned, President of Learned On Women and the co-author of Don’t Think Pink, is a leading women’s market authority, writer, speaker and consultant. Leveraging her unique view from outside the corporate box, she helps clients, readers and audiences better understand a day in the actual lives of the women they serve in order to create more authentic connection. Andrea specializes in jumpstarting traditionally male-oriented industries – from outdoor sports and homebuilding to consumer technology – in the women’s market opportunity. In addition, Andrea is widely recognized for her blog at www.learnedonwomen.com and her regular contributions to MarketingProfs.com, Fuel, and The Advertiser, among others.
Marketing, Media Buys and Women with Tessa Wegert, Internet Marketing Strategist, ClickZ.com
Tessa Wegert is a Canadian-born freelance writer specializing in Internet marketing and advertising, and a media strategist with interactive marketing and Web development firm Enlighten. She pens a syndicated weekly column on Internet media buying for ClickZ.com, the world’s largest interactive marketing resource, and is also a regular contributor to the Technology section of Canada’s leading national newspaper, The Globe and Mail.
Tessa is also co-founder of Servassist Online, an automotive service and maintenance resource for consumers. In addition managing the site’s marketing and media relations, Tessa writes helpful and accessible articles on basic automotive service procedures.
Over the course of her career as a media strategist and copywriter, Tessa has worked with such companies as Audi North America, Audible.com, Bell Canada, CIBC, Intrawest, and Procter & Gamble.
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