Meet Dale Filhaber – Golden Mouse Honoree

Award Recipient for Direct Marketing


Dale Filhaber is President of Dataman Group Direct , a direct marketing company based in Boca Raton, Florida providing Lists for Direct Mail, Telemarketing & Email. Dataman Group was founded in 1981 and has provided thousands of clients across the country with accurate, high quality direct mail & telemarketing lists, specializing in lists such as New Homeowners, New Parents, Ailment Sufferers, Businesses, Consumers & Donors .

Dale is Past- President of the Florida Direct Marketing Association and has been active in the Direct Marketing Industry in South Florida for over 30 years, serving as a member of the Florida Direct Marketing Association Board of Directors for the past 25+ years.

DataDale, as she is called in the industry, is well known in the Direct Marketing industry. She has been a guest lecturer on Marketing at conferences, local colleges, industry and marketing events including the Direct Marketing Association, the Florida Association of Non-Profits, American Marketing Association, and the Water Quality Association. She has published numerous articles about Marketing in the Water and Home Industries and is the author of “Ask DataDale”, a popular Blog for the direct marketing community.

Dale is also a volunteer for many different organizations in the local community. She has served as President of the Levis Jewish Community Center in Boca Raton and Vice-president of the Jewish Federation of South Palm Beach County – both organizations which she has been involved with for over 25 years. She currently serves on the Boards of Directors of the JCC, the Jewish Federation, and the Jewish Community Foundation. On a national level, she is on the Board of the Jewish Community Center Association of North America, where she has served as chair of the Marketing Committee.

Dale’s interests include travel, skiing and exercise. She & husband Ed have 2 “Labmariners” Kobe & KayCee, who are Dataman Group’s resident canine staff. She is proud to have son, Scott, follow in her footsteps at Dataman Group and new grandson Mason, Data-Baby in training.