Award Recipient for Association Marketing
Sheryl Cattell, Director Online Marketing, Cross Country Home Services
Sheryl, has over 15 years of marketing expertise helping companies define their brand and expand market share. Prior to joining CCHS she worked for Bank of America as VP Digital Marketing in the Home Loan division. She also served as Director of Web Services for 5 years at Bluegreen Resorts, a leading developer of timeshare resorts and planned residential and golf communities located in Boca Raton, Florida. In this role she first managed an outside agency and later built the in-house web department. She launched the company’s first eCommerce application that generated $6 million of online payments in her first year and over $33 million in the latest year.
Sheryl served as Vice President Marketing for eDiets, a subscription based diet service and the most visited online diet destination for meal plans, fitness and support. Sheryl was responsible for managing and overseeing the Company’s marketing strategy: research, advertising, public relations, direct response and product marketing initiatives.
She was formerly applications manager in eCommerce for Mary Kay Inc., where she was responsible for customer relationship and sales force management applications used by 600,000 Mary Kay Independent Beauty Consultants. Earlier in her career, she was Director of Marketing of Travelocity.com, where her marketing finesse helped establish the company as the leading online travel site.
In addition, she has held high-level positions including Vice President of Marketing for Internet startup iChoose, Inc; Marketing Instructor/Consultant at the University of Virginia; Online marketing instructor for the University of San Francisco; and nearly 8 years with Dow Corning where her last position was European Marketing Manager when she resided in Brussels Belgium.
Sheryl holds a Masters in Business Administration from Central Michigan University and a Bachelor of Arts in Public Administration from Michigan State University. She is also the Founder and former President of two interactive marketing associations, the Dallas/Fort Worth Interactive Marketing Association and the South Florida Interactive Marketing Association . She can be reached at founder@sfima.com.
