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Meet Delia Passi

Meet Delia Passi, Founder – Women Certified Inc. / Women’s Choice Awards – Female Consumer Advocate 

Delia Passi, Founder & CEO of the Women’s Choice Award®, is the nation’s leading authority on building sales and loyalty among women and the nation’s leading female consumer advocate. Her most recent launch of the Women’s Choice Award program allows consumers to identify businesses that are meeting the needs and expectations of their female customer.

As a consultant to numerous Fortune 500 companies, Delia advises brands how to better understand their female consumers, supporting them to increase sales, improve customer service, and gain the loyalty of these hard-earned customers. Her expertise centers on what motivates them to select one provider over another, and how sales and service professionals can provide the best experience to women. Delia’s engaging speaking approach combines humor, practicality and “Aha!” moments, leading her to captivate audiences at events including the Microsoft Global Marketing Conference, Ameriprise, Wells Fargo, Lexus, Merrill Lynch, and Harley-Davidson, General Motors among others.

Prior to founding the Women’s Choice Award program, Delia was the Group Publisher of Working Woman and Working Mother magazines. Delia is also the author of Winning the Toughest Customer: The Essential Guide to Selling to Women (Kaplan, 2006).

Delia earned her B.A. in Psychology/Business and a certification in education, graduating Magna Cum Laude from the College of New Rochelle in NY.