… to Website Owners AND Your Visitors by Women in Ecommerce™ ~ Helping You Do More Business on the WEB!
Are you wondering why you cannot be found in the search engines? Have you been struggling with how to make Google find your site?
If so you are not alone. Most website owners and web entrepreneurs struggle with these very same issues. Everyone wants first place or at least page one placement on Google, the largest search engine in the world. Even though it eludes many website owners, getting found in Google is really no mystery. In fact Google even gives you “hints” to get found online. How?
Google has created a detailed set of guidelines for search-friendly website design. If you follow its rules, you will be much more likely to rank for desired search terms. The search engines Bing and Yahoo use similar guidelines to rank your websites.
There are 3 key areas Google ranks sites for. They are:
Design and content
Create a useful, information-rich site, with pages that clearly and accurately describe your content.
Do your Keyword research and think about the words visitors would type to find your pages, and make sure that your site actually includes those words within it.
Monitor your site for broken links and correct html.
Use alt tags and descriptions that properly conveys the content and images on each page of your site.
Test your site to make sure that it appears correctly in different browsers such as firefox, internet explorer, google chrome.
Google also recommends that you (or your web designer) regularly monitors your site’s performance using either a tool built into your website (ask your web designer or host how to access this report), or by subscribing to a free service such as Google Analytics or http://mon.itor.us/.
Don’t load pages with irrelevant keywords.
Don’t use hidden or excessive duplicate text.
Use redirects to direct visitors to relevant content. Improper use of redirects is a red flag for Google.
Google rewards sites who use good marketing, good quality, good content and practices acceptable search engine optimization by giving them good rankings in their search engine
To read the rest of the guidelines visit Google Support
By the way, did you know you can submit your site to Google in more than one way?
Submit your content to Google at http://www.google.com/submityourcontent/index.html
Submit your business site to Google Places
Submit your site to Google Product Search
See how your business is listed at Google, Yahoo, and other top local search engines at GetListed.org
Note: When you do submit your site to search engines, do not do so more than once a month or every six weeks.
In an upcoming article we will go over how to create Local Search Supremacy using several Google tools at your fingertips.
Women in Ecommerce™ is delighted to help you do more business on the web and as a result we strive to bring you informative content we have either created or found online that will help you build your website, your business and your empire.