With the holidays upon us and the New Year just around the corner, I thought it would be a great time to discuss what it takes to be successful in your online businesses. Its much more than just a great website, a list and something to sell. You have to have a good domain name, passion for what you are doing, a way for people to opt-in, quality content… and more. Here is an article by Shelley Lowery that WE believe really says it all.

The Internet has opened a whole New World of opportunity for even the smallest home-based business owner. There are countless numbers of new self-made millionaires that achieved their new-found success on the Internet. These new millionaires are no different from you and I. They started their Internet businesses from the ground up, found a niche and built their success one day at a time.

‘Can I really make money on the Internet?’ The fact of the matter is that you really can make money on the Internet — a lot of money. You simply must take the necessary steps to make it happen. You must have a sincere desire to succeed and the attitude for success.

If you are sincerely passionate about your success, you will succeed — it’s that simple.

The true secret to creating a successful Internet business, is pure determination. Most people fail just at the moment they are about to succeed. Why? — Because they give up. They lack the true passion that it takes to succeed. As long as you keep trying, you’ll never fail.

Below, is list of what I feel are the most important ingredients for Internet success:

Sincere Passion

In order to be successful, you must be completely passionate about your business and your success. If you don’t have a “sincere” passion, you won’t have the necessary personal drive that it takes to succeed.

Your Own Domain (www.yourdomain.com)

Businesses hosted on a free server are not taken seriously and are generally considered to be unprofessional. If a company doesn’t care enough about its business to get its own domain name, potential customers may not feel comfortable doing business with them. A company with its own domain name and a professional looking website will have a much higher rate of success when compared with most business sites hosted on free servers.

Professional Website

Your website is a direct reflection of you and your business. Creating a professional website designed to sell will take a great deal of time and effort, as there is much more to take into consideration than design. You must look at a much broader picture and specifically design your website to sell.

Quality Content

In order to create a steady stream of traffic to your website, you must give your visitors a reason to visit and continue to visit in the future. You must provide your visitors with fresh content on a continual basis.

Targeted Traffic

No matter how great your website is, unless you’re receiving quality, targeted traffic, it will be useless. Your website may receive hundreds of visitors each day. However, if they aren’t interested in the products or services you’re offering, your web traffic won’t mean a thing. You must drive a continuous stream of targeted traffic to your website.

Opt-in List (Ezine)

Having your own publication is an absolute essential part of your success. They not only provide you with a direct line of communication with potential customers and enable you to promote your products or services, but they also build credibility.

Your Own In-Demand Product

Although marketing affiliate programs can provide you with a nice income, true Internet profits come from marketing your own in-demand product.

Killer Sales Copy

Your words are the entire foundation of your business. Your product, website and marketing strategies all depend upon your words. You must learn how to write persuasive words specifically written for your targeted customer. You must feel your customers needs and write your copy with passion, excitement and benefit.

Killer Marketing Strategy

Developing a successful marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan that includes all of the following:

– A great product – A website specifically designed to sell – A killer marketing strategy

Each step plays an important role in your overall strategy and must be developed to its fullest potential. If even one step fails, your chances of success will be minimal.

Instant Product Delivery (downloadable, instant access, etc.)

Internet users are starving for information, as that is what the Internet is all about. They have a sincere desire to learn and want the information they desire right now.

The best products to sell on the Internet are those that can be instantly delivered over the Internet.

Accept Credit Cards

If you’re doing business on the Internet, accepting credit cards is an absolute must. You must provide your visitors with an easy online ordering process and the ability to pay for their order right online.


As an Internet entrepreneur, it is your personal responsibility to ensure that your visitors feel very comfortable with you and your website. In order to gain your visitors’ trust and confidence, you must build your credibility.

Your attitude is the MOST important factor in determining your success. You MUST think positively and be willing to tackle any obstacle that comes along. The fact is, you CAN do whatever you put your mind to. You simply have to believe you can and believe in yourself above all else.

About the author: Shelley Lowery is the author of Ebook Starter – A complete ebook design kit. Subscribe to Etips, for a wealth of quality information to assist you in Web Design, Internet Marketing & Ecommerce. All new subscribers receive a free copy of the highly acclaimed ebook, “Killer Internet Marketing Strategies .”

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