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The new normal is here, and consumer behavior is nothing like it was ever before. If you want your business to survive and thrive in the post-pandemic world, you will need to adapt. It begins with realigning your products and services according to consumer expectations. Beyond that, you will also have to think outside the box for marketing and promotions. While digital marketing continues to be the game-changer, you will also need to go the extra mile with the traditional outreach. Here are some innovative ideas you can try in the new normal.

Educate the audience

Your marketing messages must go beyond selling right now. Customers expect information and education, so ensure you deliver both. Investing in educational content in your online marketing plan sets you up for success. Address the pain points of consumers and inform how your offering resolves them. The audience will definitely stick with a brand that shares authentic facts with honesty and transparency.

Virtual events are lifesavers

This one is a no-brainer because you cannot expect live events to happen as usual. Even if they resume, fewer people may drop in considering the social distancing norms and widespread fear of the virus. Virtual events have been the lifesavers amid the pandemic, and they are still keeping businesses in view. Make sure you organize them regularly to stay connected with the audience. Pick unique ideas to make them engaging so that the audience waits for more.

Go full throttle with mascot marketing

It is time to get back with traditional promotions as businesses reopen. Think beyond banners and billboards to reach the next level of engagement. Investing in mascot marketing is a great idea because brand mascots get attention while being memorable for the audience. You can tweak the design of your mascot and get Custom Mascot Costume to give it a new look and feel. The best thing about this marketing asset is that you can use it for physical promotions and virtual events. 

Use more videos

If you genuinely intend to engage the crowds in the new normal, give them more videos. These alluring pieces can keep customers connected and coming back again. Invest in authentic video content that showcases things of interest. For example, you can create a video highlighting how your business has transformed the production process for better hygiene. Present these videos across all marketing channels and win the trust of the customers.

Bring empathy in marketing

The final piece of advice is to make your marketing plan empathy-driven. Nothing matters more than recognizing the pain points of your audience right now. Show them that your brand cares for their safety and well-being. Realign your brand messaging accordingly. Let actions speak because they are more valuable than words. Offer free delivery, gifts, and discounts because they can be a worthy investment for building long-term relationships with customers.

Realigning your marketing strategy in the new normal can take some effort, but the payoff is huge. Explore these creative ideas, and you can win the audience without spending a fortune. 

This is a Sponsored Post – the author has requested this post be shared on Women in Ecommerce – WECAI.org and WE were compensated for sharing.