Meet Sonya Ruff Jarvis

Meet our newest Platinum Member, Sonya Ruff Jarvis

Sonya Ruff Jarvis is Founder of the eRetailer Summit , an annual face to face event devoted exclusively to understanding the digital influence and learning to leverage the internet as a distribution channel, specifically for the home improvement marketplace. In addition, Sonya is the Managing Member of Jarvis Consultants, LLC which provides customized consulting services in strategic development, marketing & promotion. Sonya is also the Founder/President of JC Event Group, an events management company that focuses on creating, facilitating, managing and producing original events.

Sonya is a veteran to the home improvement retail market and the event management industry. During her tenor as Vice President at Reed Exhibitions, she originated a new customer approach known as TAP (Targeted Attendee Program). The TAP model identified, created and sustained top attending customer relationships as leverage to engage and optimize ROI for exhibiting customers. The program was implemented worldwide yielding increased attendance, higher exhibitor satisfaction and optimal loyalty scores. An expert in the field, Sonya has been published in numerous retail industry b-to-b publications.

Sonya earned her M.B.A. in Marketing from New York Institute of Technology and a B.A. in Communications from Hiram College. She and her husband, Scott Jarvis, a wealth investment manager, have a daughter and reside in Connecticut.

The Home Improvement eRetailers Summit March 7-9, 2021

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