Women in Ecommerce™ Presents New Program, Installation of Officers & More: Take it to the Bank


Heidi Richards Mooney

For immediate release

Women in Ecommerce™ Presents New Program, Installation of Officers & More: Take it to the Bank

Fort Lauderdale, FL (May 20, 2013) — On Thursday, May 23rd, Dale Filhaber, President of Dataman Group in Palm Beach will be presenting a program entitled “Take it to the Bank – How to Integrate Direct Mail and Internet Marketing” to the South Florida Chapter of Women in Ecommerce. According to the Direct Marketing Association, over 82% of companies are using integrated direct marketing, deploying traditional offline media such as direct mail with online media such as email.

About the Program: Dale “DataDale” Filhaber knows that for business owners and decision makers, marketing is about bottom line results. In this program she will talk about the benefits of an integrated approach and review some Case Studies which show how marketing through more than 1 channel adds impact to your marketing efforts. The program is being video’d and will be available to all who register. Everyone who attends will receive a free rose, two free tech tips and other goodies. The luncheon event takes place at the Tower Club 100 SE 3rd Avenue, Fort Lauderdale, FL 33394-0040 from 11:30 to 1:30. Price to attend is $45 (preregistered – $55 at the door).

In addition to a stellar program, Linda Stein, President of Getting Personal will be performing the installation of officers for the Florida Chapter. The officers include: Suzannah Richards, President, Rosana Santos Calambichis, President Elect, Ellen Sue Burton, Vice Presient of Hospitality, Lydia Harris, Vice President of Professional Development, Racheli Smilovits, Vice President of Technology and Charlene Christiano, Advisor-at-Large. Rosana Santos Calambichis is president of Big Chef, a food manufacturing company s company that specializes in gourmet canapés, appetizers and hors d’oeuvres that are delivered to your door. Ellen Sue Burton is Publisher and Editor-in-Chief of Duo Magazine. Lydia Harris is CEO of The Entrepreneur’s Garden – a resource for new business owners and Racheli Smilovits of Loans-4-U a mortgage lending company serving South Florida, Charlene Christiano is Chief Transformation Specialist at Quantum Transformational Wealth, LLC.

According to Suzannah Richards, CLU, LUTCF, CLTC Financial Services Professional with New York Life Insurance Company and President of the Florida Chapter, “I am delighted to be presiding over Women in Ecommerce™ and the board of advisors. I have had the privilege to work with most of these women for more than two years and in that time they have continued to amaze me with their dedication, professionalism and passion for our mission which is to “Empower Women with Educational Resources to Excel in Ecommerce since 2001”

About Women in Ecommerce (WECAI™): Founded by Heidi Richards Mooney, President of Redhead Marketing, Inc. in 2001, Women in Ecommerce™ helps women do business on the web by providing educational events, seminars, webinars, conferences and teleclasses via our website and social media platforms. WECAI™ has a diverse membership of women from all walks of life representing 54 countries worldwide. Our members are work at home moms, professionals, educators, etailers, retail businesses, direct sales representatives, affiliate marketers, online sales professionals, auction site sellers and resellers, web designers, and other technology experts. Our goals coming into our twelfth year are to develop an ecommerce certification course via our WeCademy educational platform, a strong blog presence with daily contributions by our members, an enhanced awards program and to continue to host our annual Golden Mouse Awards Gala.

To attend this Thursday’s Educational and Empowering program, visit http://bit.ly/WECAImay2013 : For women interested in learning how to effectively manage their time in social media and do MORE business on the web, they should visit the Women in Ecommerce™ website at www.WECAI.org today! For more information please call Heidi Richards Mooney, Founder at 954-625-6606 or email her at heidi@wecai.org.