Virtual Woman’s Day 2013

“Content is the New Currency of Marketing”
Target Marketing Magazine

Join us on Friday, March 8, for Women Rockin’ the WEB – A Virtual Event to Leverage the Internet to Grow Your Business. Planned in celebration of Women, springtime is an excellent time to celebrate woman online by participating in networking opportunities, participate in cutting edge training and make new contacts around the globe. The Virtual Woman’s Day  all-day webinar will do just that!

“Great content converts and creates CONVERTS”

Women who attend will learn ‘best practices’ from women who have found great success online. If you want to increase your circle of influence, make new connections and promote your products and services to a larger audience of like-minded women, you must join us for this Annual virtual event for women beginning March 8th.


March 8th:

Session One: (2pm EST)

Chris Marlow – Using Headlines to Grab Your Audience Attention and Get them to Take Action

Direct response copywriting has been Chris Marlow’s passion since discovering industry icons Dick Benson, Herschell Gordon Lewis and Bob Stone in the advertising section of Powell’s Bookstore in Portland, Oregon. a highly accomplished, award-winning direct response copywriter with an extensive portfolio of successful direct response campaigns and controls, Chris also been an industry-leading business coach since 2003 and an Internet entrepreneur with her own products, mailing list, and courses. Chris is one of the nation’s top copywriters for software, having written direct mail and online promotions for more than 40 enterprise-level, mid-size, and small software and technology companies. Some notable clients include Microsoft, Intuit, Network Associates, Best Software, VeriSign, Symantec, MetaCreations, and Epicor.

Her acclaimed course, The Marlow Marketing Method™ for Copywriters, has been the copywriting industry’s premier course for landing clients since 2003.

Today Chris also offers The Marlow Marketing Method for B2B clients, which brings the same step-by-step formula for client acquisition success to businesses and independent contractors who seek to attract and convert high quality leads in the business-to-business space.

Session Two: (5 PM EST)

Social Ana (Ana Lucia Novak) – Internet Marketing and Social Media – Doing it Right!

Ana Lucia Novak, aka Social Ana is a Social Media Consultant specializing in social media strategy, architect, maintenance (measuring, monitoring), online reputation, strategic branding; platforms, tools; training and How to’s for small business, start-up’s, executive team, sales team, Human Resources, recruiters, coaches and authors, marketing consultants. She has worked alongside affluent leaders, (the movers and shakers of Silicon Valley: Oracle®, SAP®, Palm®, Adobe®,Excite@Home®, Electronic Arts® and many hot startups providing her with an invaluable experience in marketing, sales, business development, human resources and operations.

Ana has 20 years experience in the high tech industry and 5 years social media and online marketing experience. Learn more at

March 13th:

Session Three: (1:30 PM EST)

Jennifer Varner – Customers Strategies for Keeping Your Online Customer Captivated

Jennifer is a “mompreneur” (mom of four) and e-commerce expert who currently helps burgeoning entrepreneurs in the US and Canada start e-commerce businesses through her company.

Pure-Ecommerce specializes in helping first-time entrepreneurs and work from home moms create successful online ecommerce businesses using their “Business-in-a-Box” solutions. The turnkey sites available at Pure-Ecommerce cater to busy moms looking for extra income and those who are interested in tapping into their entrepreneurial spirit.

In addition, Pure-Ecommerce provides budding entrepreneurs with 40 hours of consultation and guidance as they launch, manage and grow their successful internet business. Prior to running, Jennifer was the CEO and founder of one of the largest and well-known online maternity clothing companies.

Session Four: (4 PM EST)

Ardath Albee: Creating compelling content on Social Media to Drive Conversations and Traffic to your Website…

Ardath Albee, CEO of her firm Marketing Interactions, Inc., applies 27 years of business management and marketing experience to help B2B companies with complex sales create eMarketing strategies that use contagious content platforms to turn prospects into buyers. Ardath authors the popular Marketing Interactions blog and is a frequent industry speaker. Her book, eMarketing Strategies for the Complex Sale was published by McGraw-Hill.

Ardath was recently selected as one of the 50 Most Influential People in Sales and Marketing for 2012. Clients include Cisco, Adobe, BMC Software, Sykes Enterprises, Teradata, SEEBURGER, and CoreMedia. Follow Ardath on Twitter at @ardath421.


March 20th:

Session Five: TBA (4 PM EST)

"37 Content Marketing Ideas to Maximize Your Online Presence with Heidi Richards Mooney, Founder women in ecommerceHeidi Richards Mooney  – 37 Content Marketing Ideas to Maximize Your Online Presence 

Heidi Richards Mooney is a serial entrepreneur, the author of a dozen books, an expert in social media marketing and the host of Virtual Woman’s Days. She helps small businesses owners make sense of social media, navigate the social web and learn which questions to ask to get their websites, blogs and profiles found online. Heidi has interviewed hundreds of experts on Social Media Around the World. In 2003 Heidi was named one of 50 women shaping the Internet by the International Virtual Women’s Chamber of Commerce. In 2009 she was named a Twitter Woman to Follow by In 2010 she was named Media Leader of the year by the Fort Lauderdale Chamber of Commerce and Social Media Leader of the Year by the South Broward Chapter of the American Business Women’s Association. In 2012 Heidi received the Spiritual Entrepreneur’s Visionary Award for Leadership and on the same day also received the Badass Business Woman Award for Leadership! She works with solopreneurs, professionals and small businesses in ecommerce, direct sales and retail. You can learn more about Heidi @


Session Six: April 3, 2013 (4PM EST)

Roger C. Parker: Content Creation: How to go from OK to GREAT Marketing Writing

Roger C. Parker is a content coach, speaker, and mind mapping resource who has written over 40 bestselling design and marketing books. Roger’s clients have ranged from start-ups to Apple, Microsoft, Mindjet, and Yamaha. Save time preparing your next book, ebook, or premium by downloading his free workbook, 99 Questions to Ask Before You Start to Write . Follow Roger on Twitter @RogerCParker


Session Seven: April 10 (3PM EST)

Martina Zorc – How To Uncover and Communicate Your Irresistible Brand That Attracts Your Ideal, High Paying Clients

Martina Zorc, Founder&CEO of and hostess of the Skyrocket Your Biz Roundtable, a weekly interview series for the entrepreneur who wants it all, helps restless entrepreneurs uncover, own, and communicate their brilliance through irresistible branding that skyrockets their income, impact, and influence, so they can grow a profitable and fulfilling business and live life by design. Her gift of seeing people’s potential and their unique combination of talents, expertise, experience, and personality, saves her clients years of financial struggle and disappointment, and sets them on a strategic and accelerated journey to success. “Martina is also a Money Breakthrough Method Certified Coach, and the founder of the upcoming Star Brand Academy.”

Pre-recorded BONUS presentations:

Session Eight:
Kathy Sciere – Using Video Content to Leverage Your Online Presence

Kathy Sciere is an Emmy award winning television producer with more than 20 years of experience at some of the most prestigious networks in the world, including CBS and NBC.

As “The Video Marketing Mentor”, Kathy now uses her decades of experience to teach heart-centered entrepreneurs how easy it is to use the magic of video to get clients, build their lists, raise their visibility and credibility, and catapult their businesses to new heights.

She is on a mission to empower solo-entrepreneurs by revealing how they can touch and transform many more lives, and make more money, while making a difference.

A multi-passionate entrepreneur, Kathy holds a Professional Certificate in Digital Media Marketing from New York University and is also a Certified NLP Practitioner and a Certified Holistic Health Coach.


Session Nine:

JJ DiGeronimo – Click Here! Managing Your Online Presence, Power and Impact

JJ DiGeronimo is recognized for her success as an entrepreneur, technology executive, author, wife and mother. JJ has worked in emerging technologies for over twenty years much of that time in Silicon Valley with VMware, Inktomi & Accenture. JJ has immersed herself in leadership positions in a variety of technical and business roles that leverage her technical degree.

Throughout her career, JJ has interviewed hundreds of successful women. She has organized and packaged her research to empower women in S.T.E.M globally through keynotes, workshops, panels and webinars. Her book The Working Woman’s GPS and blog Purposeful are go-to sources for women. With a trajectory of success, JJ proves you can have your ALL. In February of 2006, Entrepreneur Magazine featured her first company as a resource for small businesses. In 2007, she received an Innovation Award from Small Business Network. In 2008, she launched Tech Savvy Women that led to the creation in 2011, of Purposeful Woman and in 2012, Journey Charms.

When you register for this event, you get access to the pre-recorded presentations with Kathy Sciere and JJ DiGeronimo AND to the live teleseries. To join us fill out the form below with your name and email address. An email confirmation will be sent to you outlining how to attend.


The event is promoted via the thousands of connections Women in Ecommerce has as well as via social networking, blogs, forums and websites.


If you are interested in participating, simply fill in the form ABOVE with your name and email. You will receive instructions on how to participate:

Hope to see you there!

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To Contact us or for more information visit our CONTACT US page.

Virtual Woman’s Days 2013 is hosted by Women in Ecommerce™. To learn more about Women in Ecommerce™ visit our WEBSITE .