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Website Design Tips Using the Right Fonts

Website Design: Using Fonts On Your Site, Safely by Charly LeethamNo doubt about it, changing the font and font-size on your blog or website can make the world of difference to how it looks and your reader experience / response. One of the challenges that I have...

Using Offline Media for Your Online Business

By Charly LeethamTraditional print media, such as newspapers, magazines and television, have not disappeared with the advent of the Internet. In fact, print media is still the most appropriate medium for certain Target Audiences. A marketing campaign that uses both...

Payment Processors, Shopping Carts and More

If you have been wondering the difference between the different payment processing systems, Women in Ecommerce™ suggests you read this timely article by Charly LeethamWhat type of shopping cart/payment processor should your business implement?  The answer is not...

Small Business: Testing, Tracking and Measuring

By Charly Leetham Another of my favorite catch phrases is Testing, Tracking and Measuring.That which isn’t measured can’t be managedIf you aren’t measuring the effectiveness of any of your sales campaigns – how do you know which campaigns are working and which ones...