to Dramatically Boost Your Response and Your Bottom Line
Join the Women in Ecommerce™ for
Lunch, Link (network) and Learn (business program)
Featuring: Dale Filhaber, GMA 2012 Honoree and President Dataman Group
Take it to the Bank: How to Integrate Direct Mail and Internet Marketing to Dramatically Boost Your Response and Your Bottom Line
Thursday, May 23, 2013 from 11:30 – 1:30
at the TOWER CLUB
100 SE 3rd Avenue
Fort Lauderdale, FL 33394-0040
(954) 764-8550 (for directions)
*Members Register here via PayPal $39
(before May 15): http://bit.ly/MemberLunch
Invite a GUEST here via PayPal $45
(before May 15): http://bit.ly/GuestLunch
About this program:
According to the Direct Marketing Association, over 82% of companies are using integrated direct marketing, deploying traditional offline media such as direct mail with online media such as email.
Dale “DataDale” Filhaber knows that for business owners and decision makers, marketing is about bottom line results. In this program she will talk about the benefits of an integrated approach and review some Case Studies which show how marketing through more than 1 channel adds impact to your marketing efforts.
There will also be time to ask Dale your burning questions about marketing YOUR BUSINESS!
About Dale Filhaber:
Dale Filhaber is a Past-President of the Florida Direct Marketing Association and has been active in the Direct Marketing Industry in South Florida for many years, serving as a member of the Florida Direct Marketing Association Board of Directors for the past 25 years.
She also serves on several national Boards of Directors, chairing the Marketing & Communications Committees forthe Jewish Community Centers Association of America as well as the Jewish Federation of South Palm Beach county.
Dale has received many industry awards including the Golden Mouse Award for Direct Marketing from Women in Ecommerce, an Up & Comers Award in Entrepreneurship from Price Waterhouse and the South Florida Business Journal, a Direct Marketing Association Golden Arrow. She was also award the prestigious FDMA Hall of Fame award in 2010.
She is a frequent lecturer on direct marketing and has spoken for the national Direct Marketing Association as well as the Florida Chapters, The Public Relations Society of America, the Small Business Administration, the Water Quality Association as well as local colleges about direct marketing.
Dale has had many articles published on Direct Marketing in the local press and in industry periodicals.
She is also one of the 2012 Golden Mouse Award Honorees for South Florida. Learn more at Dataman Group.
Thank you for your help in making this event a tremendous success. We look forward to seeing you on the 23rd!
Here’s what One member says about Women in Ecommerce™:
“I attended yesterday’s event with Riki. Your meeting was very informative and I am glad that Riki asked me to join her. I got some excellent ideas from Mande’s speech too. Looking forward to attending future events.” Best regards, Beth Jarvis, Executive Administrator for Richard Hopper – DEFINITIVE RESOURCES – Your Virtual Back Office
Vendors TBA – If you have questions or would like to reserve a vendor table (2 left), call Heidi at 954-625-6606. We only have 3 tables left! Will you be showcasing at one of them?
