… As seen online (week of October 26, 2010)
As part of our new Tech Tuesday Channel Women in Ecommerce™ recommends the following five articles on the topic of technology, the internet and social media. Each article shows the first paragraph with a link to read the entire article on the site it was found. woman on laptop surfing the net.
Enjoy! And if you have a favorite article to share, be sure and drop us a line or Tweet Us !
Investing In Website Personalization To Boost Conversions
Better websites and landing pages can increase conversions and improve effectiveness of other campaigns. Boosting conversion is top of mind for marketers, but according to August 2010 research from conversion management solutions firm Maxymiser, companies may be focusing too narrowly to properly leverage all their efforts for maximum effectiveness. More than half of senior marketers surveyed said the focus of their online marketing budget in 2011 would be search, with nearly as many planning to focus on website creation or optimization. Only about a third will make website personalization or targeting a priority, despite the fact that the vast majority agree site personalization increases conversions. Read more at eMarketer
Three Tips For Breaking Through Inbox Clutter DM News
It’s that time of year again. Online retailers are ramping up their e-mail deployment schedules for the holiday season, which means over-crowded consumer inboxes. Here are some things that marketers can do to stand out from the crowd, according to Ross Kramer, CEO of Listrak, an e-mail marketing service provider. #1 Be relevant. #2 Use cross-channel promotions. #3 Engage your customers: Read more at DM News
Social media habits reaching a “plateau”
Social network membership continues to rise across the globe, but many other habits associated with Web 2.0 are reaching a “plateau”, a study has revealed. Forrester, the research firm, examined data covering 275,000 adults in Asia Pacific, Europe and North America to assess current behaviours and preferences.
It categorised this audience into several segments: creators, conversationalists, critics, collectors, joiners, spectators and inactives. Read More at WARC
Survey: Millionaires sign up for social networks such as Facebook
A new poll suggests that a majority of millionaires have signed up for social media sites. There is just one problem: They don’t have time to actually use them. The poll from SEI Wealth Network, a wealth-advisory firm, showed that 70% of respondents with $5 million or more in investable assets are users of Facebook and other social media sites. That is more than the 61% of the broader population who use such sites. Read more at The Wall Street Journal
Skype, Apple FaceTime, Google Chat Spur Video Calling
Roughly 20 percent of online U.S. adults have conducted video calls via the Web or their cell phones, according to Pew. Apple FaceTime, Skype and Google Chat will fuel the rise. Some 19 percent of 3,001 American adults surveyed said they have participated in a video call online from their computer or their cellphones, according to new data from Pew Research Center’s Internet & American Project .
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