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Use Google Alerts to “Monitor the Web for interesting new content”
For those of you who are unfamiliar with the term, “Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.” Google Alerts have become one of the best Reputation Management Tools online because you can monitor what others are saying about you, your company, the competiton and more.
You can use Google Alerts to:

Monitor a developing news story
Create a vanity search for your name, nickname and/or your website/blog’s name
Track incoming links to your website or blog
Track your content for possible plagarism or copyright infringement
See what’s being said about your company and/or other individuals
keep current on a competitor or industry
Get the latest on a celebrity or event
Moniter your favorite topics
Keep tabs on your favorite sports teams
And much more!
You simply enter the topic ~ word(s), name(s) or phrase(s) you wish to monitor, then click preview to see the type of results you’ll receive.
What Women in Ecommerce™ likes about Google Alerts is that they can be delivered to you via Rss feeds or via email. And it is a simple FREE tool to use!
You can also set your Google Alerts! to come to your email inbox daily, weekly or as-it-happens.
How to Subscribe or Sign Up:
All you do is visit Google Alerts and complete the form. The form asks your name, your email address and the term(s) you wish to monitor. You will need to confirm your email before you begin receiving alerts. 
You can also create a Google account to manage all your alerts. Although this is optional, I recommend you set up the account so you can see all the alerts you have set up. If you no longer need an alert you can easily “unsubscribe” or delete that alert. You can also compare search terms to see which are most effective in getting you the type of content you really want.
TIP: when searching terms be as specific as possible. Use Key Phrases in quotations. For instance “women in ecommerce” will elicit that exact phrase in the subsequent “alerts” whereas Women in Ecommerce without the quotation marks may elicit results for the word woman, the word in and/or the word ecommerce.