As a website owner, whether you sell products or services directly or indirectly through dropshipping or affiliate marketing, your website is the life force of your online business.
However, even if you get plenty of traffic and have no trouble generating new leads for your sales team, many online business owners underestimate or simply aren’t aware of the importance of building an email list.
To this day, email marketing is still the best tactic for selling products or services directly to your target audience.
So, if you’re not collecting emails and building up your email contact list, you could miss out on a massive chunk of the pie!
Below, we’re exploring the importance of list building and why every website owner needs an email list!
Email Is More Direct And Personal
If we were two strangers, and I walked up to you and handed you a business card, despite the most eye-catching logos or taglines, you probably wouldn’t be all that inclined to look me up or contact me in the future. If you don’t have a professional brand in place yet try a free design resource: https://www.graphicsprings.com/
This type of impersonal interaction simply isn’t engaging enough to build any genuine connection.
Therefore, I wouldn’t have much of a chance of selling anything to you.
However, if I were to introduce myself first, converse with you for a few minutes so that we’d know each other a bit more, and then I handed you my card, you would be slightly more inclined to follow through with looking me up or contacting me.
The same goes for email marketing!
Sharing content on your blog or social media profiles isn’t personal.
But when you send out emails, it’s a more direct and personal way of interacting with your target audience, which means there’s an increased chance of landing that next sale!
You Own Your Contact List
If you think back, not all that long ago, Myspace was the leading social media platform out there.
However, Facebook and Instagram are the leading platforms, and Myspace is hardly anything more than a distant memory.
In other words, social media platforms come and go all the time, which means those loyal followers you’ve worked so hard to gain might be gone by tomorrow.
Similarly, your website might not last forever. But, owning an email list can last you a lifetime.
And that’s precisely why even the biggest social media platforms out there, like Facebook, Instagram, and Linked In, collect contact information and regularly send out content and offers through email.
Segmenting Your Target Audience
When you collect emails via your website, you’ll have the option of collecting as much or as little information as possible, including an individual’s name, phone number, email address, age, job title, etc.
Using this information, you’ll be able to better segment your target audience, which means you can qualify your leads, separating those who aren’t likely to be interested in your products or services from those who will be.
In turn, you’ll be able to send out emails to people in your target audience who are most likely to be interested in what you have to say.
Email Subscribers Opt-In
Another important reason for collecting emails via your website is that when people offer you their email address or contact information, they’re essentially saying, “Yes, please send me more information about your products or services.”
Therefore, you’ll have a better chance of making that next sale when you use email marketing because your contacts have already shown interest in your business.
The Importance Of Building An Email List
Blogging, SEO, and social media marketing are all essential parts of a modern digital marketing strategy.
However, to this day, email marketing is said to be the absolute best way to promote your business and sell your products and services to your target audience.
So get started today! Add a lead capture form to your website and start building your email list today!