Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools to deliver promotional marketing messages to a targeted audience. Internet marketing encompasses a range of marketing tactics and strategies – including content, email, search engine marketing, affiliate marketing and more. Here are13 marketing strategies to promote your business:
1. Search Engine Marketing (SEM)
SEM is a kind of internet marketing that promotes a web site by increasing its visibility in search engines. It does so through SEO (see below) and through paid advertising, content marketing, and social media marketing.
2. Search Engine Optimization (SEO)
SEO focuses on improving the rankings or visibility of a web site within search engines with the use of keywords and high-quality content. Backlinks also factor in, helping the web page crawl up in the listings in Google, Bing, and other search engines.
3. Display Advertising
Display advertising involves advertising an ad in a static, set space. The ad will usually be composed of an image, artwork, or words like those found in magazines and newspapers. Example: Sidebar banner on a web page.
4. Pay Per Click Advertising
This is a kind of advertising where the publisher of the ad pays per click received. This means, while 1000 people may see the ad, the publisher will only be charged when a person actually clicks on it.
5. Social Media Marketing
Social media marketing includes marketing on social media websites like Facebook. Marketing may include creating pages, directly promoting a website/company, and paying for advertising on the platform.
6. E-Mail Marketing
This is a form of marketing that focuses on distributing an advertising message via email. This might include a text message or a combination of words and images. It might also provide access to a video.
7. Referral Marketing
A more subtle form of internet marketing, referral marketing allows you to refer your friends, family, and other people to a website via a special link when you are pleased with their product/service. Companies who offer referral programs will give an incentive for each referral you bring in.
8. Location Based Marketing
A direct marketing strategy that uses a mobile device’s location to alert the device’s owner via SMS text messages about offers from near-by businesses.
9. Affiliate Marketing
If you are an affiliate, you will be working as a third party to promote a company’s products or services. You’ll refer customers to that company by marketing their products and services, and you’ll get an incentive for each sale or lead you promote.
10. Video Marketing
Video marketing is about marketing a product or service with the use of videos. They can be any length and have any sort of content or message within them. They might be educational in form, but ultimately have the goal of promoting a product or service.
A blog is also known as an online publication or channel that hosts content such as articles, photos, podcasts, news, instructions and lessons, videos and other content that fills the channel.
12. Content Marketing
A form of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts). The intent is to stimulate interest by showcasing a product or service online.
13. Network Marketing
Also referred to as multi-level marketing, direct selling is a method in which independent-agents serve as distributors of goods and services, and are encouraged to build and manage their own independent sales force by recruiting and training other agents to also sell the representative company’s products/services.