by Guest Writer | Mar 31, 2021 | Articles, BLOG, Search Engine Optimization, Social Media, SPosts
Whether or not social media has a direct impact on rankings has been an ongoing controversial debate. Apart from taking Google’s announcement at face value – accepting the lack of a causal connection between the two – recent studies bring useful insights that...
by Guest Writer | Mar 9, 2021 | BLOG, Business Management, Search Engine Optimization, SPosts
Your business website has all the information about the commercial entity. If you have been undermining its importance all along so far, then maybe it is time to rethink it again. Your website is one of the key places for engaging with the target audience. And that is...
by Heidi Richards | Feb 12, 2021 | BLOG, Internet Marketing, Search Engine Optimization
With the transition into the new era of digital marketing precipitated by the Covid-19-related shopping disruptions, the SEO landscape in 2021 looks like nothing before. With eCommerce sales expected to jump from 14.1% in 2019 to 22% by 2023, mobile...
by Heidi Richards | May 27, 2020 | BLOG, Copywriting, Email Marketing, Search Engine Optimization
How important are keywords? If you are a search engine marketer, they are the ONLY way to get traffic and make money. You can make money without doing keyword research. Examples would be joint ventures, co-registration, and advertising on other people’s sites. But for...
by Heidi Richards | Feb 18, 2020 | Articles, BLOG, Ecommerce, Search Engine Optimization
Evaluating Your Ideas You’ve found a niche that you can serve and you’re excited. But it’s not enough to be passionate about your idea. You have to make sure that consumers will want what you’re offering; otherwise, even huge amounts of marketing won’t be able to save...
by Heidi Richards | Jan 27, 2020 | BLOG, Search Engine Optimization
Google Trends is a tool that anyone who does anything even remotely related to SEO will come across sooner or later. Whether you are a marketer who is compelled to check out current popular topics or an SEO expert attempting to optimise content delivery times, a...
