by Heidi Richards | May 27, 2020 | BLOG, Copywriting, Email Marketing, Search Engine Optimization
How important are keywords? If you are a search engine marketer, they are the ONLY way to get traffic and make money. You can make money without doing keyword research. Examples would be joint ventures, co-registration, and advertising on other people’s sites. But for...
by Heidi Richards | Feb 18, 2020 | Articles, BLOG, Ecommerce, Search Engine Optimization
Evaluating Your Ideas You’ve found a niche that you can serve and you’re excited. But it’s not enough to be passionate about your idea. You have to make sure that consumers will want what you’re offering; otherwise, even huge amounts of marketing won’t be able to save...
by Heidi Richards | Jan 27, 2020 | BLOG, Search Engine Optimization
Google Trends is a tool that anyone who does anything even remotely related to SEO will come across sooner or later. Whether you are a marketer who is compelled to check out current popular topics or an SEO expert attempting to optimise content delivery times, a...
by Heidi Richards | Jun 23, 2019 | BLOG, Blog resources, Blogging, Search Engine Optimization, Tech Tips, Web Design & Promotion, Web Hosting
Often times internet marketers go to all the trouble of having great sales copy, a great process like email sign-ups, and so on. What’s the one thing they forget? Their website speed. No matter how good your website is, if it loads slowly you are costing yourself...
by Heidi Richards | May 24, 2019 | BLOG, Free Resources, Internet Resources, Search Engine Optimization
If you have been online for any length of time you know the importance of understanding how your site is performing, what is working, what isn’t, and what content will make your site the next “must read” stop for visitors each day. That is why having good analytics...
by Heidi Richards | Sep 17, 2018 | BLOG, Email Marketing, Marketing, Search Engine Optimization, Social Media
Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools to deliver promotional marketing messages to a targeted audience. Internet marketing encompasses a range of marketing tactics and strategies...
