Knowing what people think of you and your company is important (or at least it should be). That is where social monitoring comes in…[tweet_box design=”default” float=”none”]Technopedia defines social monitoring as “a process of using social media channels to track, gather and mine the information and data of certain individuals or groups, usually companies or organizations, to assess their reputation and discern how they are perceived online.”[/tweet_box]
Social media monitoring is also known as social media listening and social media measurement.
Below is our curated list of social monitoring tools to help you keep track of what is being said and shared regarding your company. These tools can help you track and manage online conversations relevant to your brand, making it easier for you to learn more about what your audience, likes, dislikes and talks about. It will help you reach out to your audience, customers and prospects to start conversations, address issues and thank them for their input.
Awario – The Web is talking about your business. Sieve out meaningful customer insights with Awario to understand your audience better and marketing campaigns.
FollowerWonk -Twitter Analytics: Find, Analyze, and Optimize for Social Growth
Google Alerts – set alerts to monitor what you want to follow, including your name, company name and more!
Hubspot – HubSpot CRM is everything you need to organize, track, and nurture your leads and customers. Spend more time connecting with the people who matter most with time-saving tools that help you prioritize your social interactions.
Mention is a social media marketing suite enabling brands and agencies to drive the conversation: be in the know with Listen and spread the word with Publish.
MentionMapp – Social Network Analysis & Insights See what you’re missing. Identify critical online relationships and conversations with network visualization tools and services.
Talkwalker Alerts – the best free and easy alternative to Google Alerts
TweetDeck – Made for marketers who focus on Twitter, with TweetDeck you can listen to conversations as well as schedule posts and look at analytics; it lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists
Hootsuite – Measure your social media results. Track your performance and share meaningful insights with your team about customers and campaign content using customizable, easy-to-create reports.
The following are apps on the Hootsuite platform. If you were to install these individually, they would cost thousands of dollars in total. Hootsuite makes them available at a fraction of the cost using their interface. The challenge will be to find the right one(s) for your needs!
Brandwatch, use it to monitor mentions across the social web, including blogs, forums, social networks, news sites, video sites, and review sites.
Mentionlytics is a complete Web & Social Media Monitoring solution. Discover everything that is being said about your brand, your competitors, or any keyword. Our monitoring engine will scan for your mentions on Twitter, Instagram, Facebook, Youtube, Pinterest and all web sources (news, blogs, etc) and display them in Hootsuite.
Newslit (Nuzzle News) – helps busy professionals save time and stay informed. Newslit provides industry news and media intelligence services to many of the top influencers in media, technology, and finance.
The Reddit Keyword Monitor app for Hootsuite looks at every post and comment to see who’s talking about your brand, business, or competitors. With 114.5 million unique views a month on reddit, shouldn’t you be listening?
The Reputology is the review monitoring and management platform that helps businesses monitor, respond to, and analyze their online reviews. Manage all your reviews from one place.
ReviewInc supports over 200 popular review sites across over 100 countries, and organizes positive reviews for sharing on social media outlets. The ReviewInc app allows you to view reviews, filter the stream to find the reviews that need your response, and share your positive reviews to your social networks.
The Synthesio app for Hootsuite helps teams listen, analyze, and engage with consumer conversations across social and mainstream media.
Talkwalker – Get advanced listening and analytics for over 150 million sources, including blogs, forums, videos, news, reviews, and social networks. Define and categorize conversations that matter using over 50 filters, and make informed decisions on how to engage with your audience.
Note: WECAI is an affiliate of Hootsuite and Hubspot which means if you sign up for any of their paid programs we will earn a small fee. However both have free programs to take advantage of so be sure and click the links above to see what they include!