Measuring social media influence has now taken a whole new turn. It started with Facebook and Myspace, followed by Twitter, LinkedIn and the rest. Today, it’s more than just the page views you’re getting from social media visitors. Instead, the influence is judged based on the reach of your message and resonance as well.
“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” Ryan LillyClick to tweet
A number of tools are coming up for measuring social media influence, and all of them provide useful features for those who want to gauge their social influence. We’ve selected three out of a dozen social media influence tools on the web. Here’s an overview.
The platform works the same way as Klout since it gives your social account a unique score. The score is based on the number of your influencers and message outreach. Again, the influence score is calculated based on the number of tweets, mentions, and replies.
Initially, it will display your global Cred by default. However, you also have the option of viewing a breakdown of your Cred score from a different field — just in case you want to improve your influence or reach to other professionals. Other users are also awarded points when endorsed with a Cred, and this will contribute to their global Cred Score.
Maps showing geographic locations of where influencers are most influential are provided, and this feature is quite beneficial to businesses wanting to try new markets. Lastly, this tool has the ability to summarize your best-performing posts as well as users whom you interacted with the most.
People trust influencers, not ads. With 500 million profiles, 60k categories and 5 years worth of historical data, meet the most sophisticated influencer search engine out there. This tool collects stats from all your social media accounts before working on them. You can integrate it with your Facebook, Twitter, instagram and other social media accounts
Easily find influencers in any category and location in the world across Instagram, Twitter, Youtube and Blogs. With Klear, you get a complete guide to influencer marketing, valuable articles and you can get started for free. Influencers can be searched based on their location, skill or even names.
Empire.Kred is “all about connecting Influencers with relevant content and rewarding them for it. Complete Social Missions to discover relevant content based on your interests. missions have varying rewards, set by the creator, which contribute to your wealth within the game.”
With Empire Kred, your audience can enjoy great content while you grow your wealth to create your own Social Missions promoting the content that matters most to you. You canIdentify and encourage relevant Social Influencers to view and engage with your content. Use your wealth to create Missions that promote the content you care about.”
Simply put, knowing your social media influence will help you tailor your message appropriately.Tweet This!
It will also help you know how to plan your social media advertisement so you don’t lose money.