After brainstorming on a brilliant business idea, getting the necessary funds to facilitate its establishment, and creating an online presence, your next move will be to promote your business. Here, we are afraid, is where most business owners struggle.
Promoting your business is key to its growth and development, including your ability to reel in profits. While there are several ways to promote your business, we have handpicked some of the best methods tailored for female entrepreneurs like you.
But before we delve into that, why should you promote your business?
Why should you promote your business?
If you follow several prominent businesses, you’ll observe that a huge chunk of their budget often goes towards promotion. But why is this so? Why is promotion so crucial that companies like Amazon, Tesla, Charter Communication spend a lot of money on ads and other marketing techniques? Well, the reasons are what you expect.
Promoting your business makes it unique. It sets it apart from its competitors. No business will ever need to spend millions of dollars running promotions if there is zero competition. Remember, you have to stay several steps ahead of your competitors in order for customers to engage with your business.
If, for instance, you sell baby stuff and a company down the road sells baby stuff as well, the way you promote your products or business, in general, will determine if customers will buy from you or your competitor.
Here are a few hints on how to promote your business as a female entrepreneur.
1. Get a website
A website can be likened to a virtual marketer. It helps promote your business online while expanding your reach. If you don’t have a website, consider creating one. It doesn’t matter the products you sell or how old-fashioned your customers may be; a business without a website would find it hard to compete with competitors who have.
Remember, your website indicates your online presence. Even if potential customers find you via social media or Google, they’ll surely want to visit your site to check your business out and learn about you.
2. Embrace SEO
After setting up a website, what next? Do you leave it to collect dust or leverage its potential? One of the best ways to leverage the potential of a website is by implementing search engine optimization. SEO helps your business rank for keywords related to what you sell, the services you offer, including your location.
Say, for instance, you sell mini-refrigerators in Manhattan, New York City. Implementing SEO techniques that include keywords will make your business visible to the target audience (those living in Manhattan looking to buy a mini-refrigerator). Suppose you aren’t conversant with SEO, or you need a professional to promote your brand. In that case, you can consider hiring a Branding Agency NYC to effectively create brand awareness, message, voice, etc.
3. Share your content
If, for instance, you want to renovate your home. Who would you prefer to hire a business whose website contains contents covering home renovations, the techniques, dos, and don’ts, etc., or one whose website contains zero content? I bet you’ll go for the former.
Considering that, it makes sense to post relevant blogs on your website to display your expertise, approachability, and desire to help your audience. Mind you, publishing posts is one thing; promoting them is another. In light of this, ensure you leverage effective means to promote your post so that your target audience sees them.
4. Run Google Ads
Google ad is a common name in the marketing sphere, thanks to its ability to generate traffic and leads. Complementing your potent SEO strategy with Google Ads will help you get to the top of the result page without waiting for too long. If you have the budget, ensure you explore this option for immediate exposure.
Promoting your business involves engaging in tasks designed to help your business gain visibility. There are several ways to promote your business. But for the best and quick results, it makes sense to consider those that suit your business.
This is a Sponsored Post – the author has requested this post be shared on Women in Ecommerce – WECAI.org and WE were compensated for sharing.