Rebranding is a way of achieving the expected results from your business. Whether you feel your logo is no more inspiring or you want to enhance customer reach, modifying the logo helps to strengthen the company’s image in the eyes of your customers. Successful business players such as Apple, Google, Nike, and Under Armour keep changing their logo and marketing strategies from time to time. The changing plans ensure customers that they are ready to achieve new heights.
Rebranding is an effort-intensive process. Hence, you need to be aware of when and why you should consider rebranding for business success. If not? then let’s learn a strategic guide for rebranding your company.
- When The Target Demographic Has Changed.
As the business grows, companies plan to widen their reach by improving the target audience area. For instance, established businesses enter into the millennial crowd with appealing products to grab attention and generate revenue. Adidas, Nike, and Under Armour marketing strategies for branding are the perfect examples in the sports industry. What is the key to their success? They just focus on the latest trends and use the influencer market to reach their target customers.
- When New Competition, Technological Shifts, or Taste Trends Have Emerged
If the technology has disrupted your industry, rebranding becomes an integral part of success. It helps the business to stay in competition with other market players. Perhaps, sometimes, the change is not due to technology, but changing people’s perceptions becomes a major factor for rebranding. Like the wave of natural and local sources products affected the inorganic food industry product’s consumption.
- When The Business Has Changed In A Significant Way
Whether you are entering a new product line market, merging, or acquiring another business, your brand requires you to reflect these changes in websites, logos, and other important documentation. For example, when The Yahoo-AOL merger occurs, they have to bring lots of changes in branding. Including updating the company logo. If you are also going through any rebranding process, seeking assistance from a reliable brand design agency works as a great strategy because professionals make necessary changes that won’t affect your past company identity.
- When There Hasn’t Been A Cohesive Branding Effort—yet
When the company is just a start-up, people hardly pay attention to the logo. As the company grow-up, its logo becomes an identity for business in the market. But, most successful brands deliberately experimented with the logo, too, such as Airbnb that started with AirBed&Breakfast and now uses the Airbnb logo. Another example is Google that changed its logo style six times from 1998 till now. The major changes were in font style and color options for fresher and better looks.
- When The brand is dated
After many years of success, logo redesigning becomes an important part of getting rid of contemporary looks. Like 90’s Neon shade logos won’t go well with today’s elegant logo designs. Therefore, to stay in the competition and to give a refreshing look to websites, advertisements, and other documents, redesigning logos becomes a crucial step.
Every business needs to rebrand its company from time to time. But, before rebranding, you must be aware of the purpose of rebranding, like whether you want a refreshing look or want to go for a total rebrand. Once you have done this, hire a professional company that can help you to meet market titbits.
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