by Heidi Richards Mooney | Oct 26, 2025 | Articles, Branding, Content, Information Products, Lead Generation, WECAI
Remember the days when event swag meant tote bags, pens, and keychains that somehow multiplied in your closet? Times have changed and so has the way we deliver value to attendees, partners, and online audiences. Enter the virtual gift bag, the modern marketer’s secret...
by Heidi Richards Mooney | Sep 23, 2021 | Articles, BLOG, Branding, Content
I have no doubt that before you opened your coaching doors you thought long and hard about the branding of your company, from the logo design to the colors of your website. The same kind of branding strategy should occur when you’re creating products for your...
by Guest Writer | Jul 30, 2021 | Articles, BLOG, Branding, Content, SPosts
Intellectual property- you might be aware of it in the layman language, but what exactly is it? And, how does it apply to your e-commerce business? Intellectual property talks about intangible creations of the mind. These may be inventions, artistic and literary...
by Guest Writer | Jul 14, 2021 | Articles, Branding, SPosts, Videos
Do you want your target customers to talk about your brand? Do you want to create a personalized experience for every user visiting your website? Do you wish to give your marketing campaigns a desired push? The answer to all your questions is —...
by Guest Writer | Jul 3, 2021 | Articles, BLOG, Branding, SPosts
Rebranding is a way of achieving the expected results from your business. Whether you feel your logo is no more inspiring or you want to enhance customer reach, modifying the logo helps to strengthen the company’s image in the eyes of your customers. Successful...
by Heidi Richards Mooney | Jul 2, 2020 | BLOG, Branding, Business
By now you probably have figured out that I’m a big believer in creating low end products for your business. There are plenty of gurus who tell you to go after the high end clients and you might think you can’t get those clients without offering high end products. But...
