by Heidi Richards Mooney | Oct 26, 2025 | Articles, Branding, Content, Information Products, Lead Generation, WECAI
Remember the days when event swag meant tote bags, pens, and keychains that somehow multiplied in your closet? Times have changed and so has the way we deliver value to attendees, partners, and online audiences. Enter the virtual gift bag, the modern marketer’s secret...
by Heidi Richards Mooney | Feb 1, 2024 | Articles, BLOG, Content, Information Products
Your first time out of the gate, you’re going to be tempted to tackle an information product project that is much too complicated. After all, you know so much and can’t leave out any of the valuable points! Or, you lack confidence that anyone will pay you a dime...
by Heidi Richards Mooney | Nov 10, 2017 | BLOG, Email Marketing, Information Products
Yesterday we spent a lot of time on the lead magnet. I’m sure you have some great plans for the future, and maybe even started to tweak your existing offer or creating something new and awesome from scratch. Today it’s time to tackle another important piece of the...
by Heidi Richards Mooney | Feb 3, 2016 | Content, Free Resources, Information Products, Online Business, Resource of the Month
RESOURCE OF THE MONTH BUILD YOUR BUSINESS SELLING YOUR EXPERTISE ON UDEMY: The Fastest-Growing Education Community Online Udemy is the world’s online learning marketplace, where 10 million+ students are taking courses in everything from programming to yoga to...
by Heidi Richards Mooney | Aug 27, 2014 | BLOG, Ecommerce, Information Products
When we consult with and coach our members who are looking for a way to make money online, one thing we always tell them is to determine what niche they want to be in. That niche could be one they have experience with (good) or one that has proven over time to be a...
