Do you want your target customers to talk about your brand?
Do you want to create a personalized experience for every user visiting your website?
Do you wish to give your marketing campaigns a desired push?
The answer to all your questions is — Corporate video. Yes, you heard it right! It is a way forward to promote your brand in Sydney and increase awareness. But making a corporate video is not a simple task. If you don’t understand what you wish to achieve, you won’t be able to craft a story that sells. So, you must have a purpose that is absolutely crystal clear. Remember, a simple mistake can cost you a client/s.
So, here are some tips shared by professional corporate video professionals that will help you make a solid and successful corporate video. Let’s get started!
Focus on Quality More Than Quantity
When creating a corporate video, you must avoid including much information in a single video. Instead, the professionals advise keeping the video short and to the point. Studies confirm that creating a video within a range of 30 to 90 seconds in length receives a lot of attention and views. But, it depends. So, you must know your bottom line before finalizing the video length.
Remember that viewers are often looking for instant gratification. So, if you give information within a short time frame, your chances of engagement will increase tremendously.
Don’t Lose Your Vision
If you don’t focus on the mission and vision of your company in Sydney, you won’t be able to produce a product that tells about your company or its products. If you can show your goals and what you wish to achieve in your video, you can easily engage the viewers even towards the end of your message.
To put it simply, creating a thought-provoking video will differentiate you from your competitors. Doing so will help you create a unique entity for yourself than anyone could before. Remember, your aim must be to extract an emotional response. This will help you connect better and generate better ROI.
Professionalism is Key to Stay Ahead
How you make a video makes a whole lot of difference. Yes, they will be expensive. But they are worth it since the quality of the output is worth all the investment and effort. A professional corporate video will help you create a quality video with the correct resolution that will kickstart your business growth journey in the right direction.
This is where professional video production companies come into the picture. For instance, if you take the help of corporate video production Sydney, they will help you design a corporate video that keeps you interested in the services. Their primary focus will be to deliver a clear and compelling story to your target users, thereby drawing them towards your business.
Don’t Limit to Only One Cut
Usually, companies make the mistake of purchasing only one cut of the corporate video. But, you must get several lengths of the same video so that different departments can leverage it across multiple platforms.
The same video works well for B2C platforms, where you can repurpose this content to show your company culture and inner workings to get the desired bottom line.
Drive Traffic With The Right Call to Action
A corporate video is one of the perfect ways to market your products and brand. But if you don’t have the right call to action, it won’t let them know “what to do” next. So, every corporate video must integrate a specific link to drive the traffic towards the brand. For instance, you must send the users to your social media accounts to further engage them with your brand.
Also, creating unique links for every video will help you analyze the traffic. And give you practical insights to see the performance of the videos.
Get Your Video Out to The World
Although you must upload your video to YouTube, you should not limit it to only one platform. Instead, you must upload your video directly to different social media platforms as well. For instance, the autoplay feature of Facebook allows businesses to attract new and additional viewers to your brand. This was otherwise impossible if there had been a click-to-play option.
Project Your Core Message Around a Story
Many people consider corporate videos to be dull. Marketers think that corporate videos are primarily about facts and numbers. But little do they know that one can pack an emotional punch in the storyline. Yes, you heard it right. You can show your journey and uniquely tell your story to engage your audience.
This is why hiring a video production partner is vital for the story and script. The reason being they have all the tricks and tips for developing an emotional bent, thus enhancing the value of your corporate video.
And with so many forms available, from classic live-action videos to animated videos and motion graphics, you can enhance your brand’s message. All you have to do is fit the pieces of the story at the right place, and you will be good to go.
Videos are by far the best way to engage the audience today. But remember, the attention spans are getting shorter day by day. This is why you must never forget one simple rule, no matter what marketing tactic you use.
“Don’t forget to KISS.” or what we call “Keep it short and simple.” You must make it so that the viewers understand your story and remember it for a long time. Don’t be redundant, or else the audience will lose interest. Professional video production companies suggest aiming at a video in under two and a half minutes.
You must understand your target audience and then craft a story to shape a story that sells. The reality is that not everyone will love your story. This is why you must understand your audience’s interests before creating a storyline.
So, take the help of professionals to make a compelling corporate video and garner the proper attention to grow your business.
This is a Sponsored Post – the author has requested this post be shared on Women in Ecommerce – WECAI.org and WE were compensated for sharing.