“Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” – Wikipedia

For training programs, ebooks and other downloadable items, testimonials are the biggest and best tool in your toolbox. But when you’re running a live event such as a VIP day, you have other, more powerful options.

Take Lots of Photos

If your VIP day is live, remember to bring your camera along—or better yet, hire a professional photographer to document. There’s no better way to get future VIP clients excited about your offers than to show them photos of what to expect.

If you hold your event in a hotel or resort, photos of the surroundings can give it the feel of a relaxing retreat. If your event is virtual, grab some screenshots of your face-to-face video chat. This will help show that even if you don’t meet your clients in person, there is still a very real connection.

Use the photos later on your:

Blog
Sales page
Email newsletter
Social media profiles
Event flyers
Just be sure you get the appropriate model release from all your attendees before publishing their photos publicly. Nothing puts a damper on your next event quite like a cease and desist order!

Getting Testimonials

Written testimonials are fine, but if you can capture them on video, you’ll be well ahead of the competition.

Simply set up a video camera on a tripod in a quiet corner of your venue, and ask attendees to take a few minutes out of their day to share their thoughts. You could even do this on the fly with a simple cell-phone video if you like.

Hashtags are Hot

Here’s another tip for getting the word out about your VIP days: create a hashtag. Every time you post on Facebook, Twitter, or Instagram about your event, use the hashtag. Encourage attendees to use it as well. You can create searches using your hashtag and post the results to your sales page, your blog, or anywhere else you talk about an upcoming VIP day.

If this sounds like a lot of work for one person to manage, well, it can be. But make no mistake, social proof is critical to your success, so unless your event is super confidential, the work will pay off. If necessary, consider hiring an assistant to take the stress out of photos, testimonials and social posting. That way all your attention can be right where it needs to be, on your clients.

To learn more about Social Proof and to see examples of it in action read this post on the Buffer blog: 

The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results