by Heidi Richards Mooney | Apr 23, 2019 | Articles, BLOG, Email Marketing, Lead Generation
Effective marketing boils down to this: Find an audience, figure out what they need or want and then deliver it. Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where you want...
by Heidi Richards Mooney | Nov 15, 2017 | BLOG, Email Marketing
We touched a little at the end of yesterday’s blog post on the whole idea of moving forward and continuing to improve our email marketing game plan. Trust me, there’s always room for improvement, for anyone, including me. While an audit like this is a great way to...
by Heidi Richards Mooney | Nov 13, 2017 | BLOG, Email Marketing, Lead Generation
We started to audit our auto-responder email messages yesterday by reworking the welcome email. Now it’s time to tackle the rest of them. If you followed my advice of signing up for your own list with a separate email account, you can edit and work through them as...
by Heidi Richards Mooney | Jul 31, 2016 | BLOG, Email Marketing, Social Media
The biggest challenge for email marketers is to build a cost effective list. This is because at least thirty percent of the email addresses change on most lists. Therefore, marketers have to go for a more aggressive approach in order to expand the list and to get more...
by Heidi Richards Mooney | Jun 2, 2016 | BLOG, Email Marketing, Social Media
A list of engaged subscribers is one of the most effective and reliable marketing resources. A good list so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Subscribers have to...
