What Makes a Mobile Ad Work (Or Fail)?

by | Dec 15, 2010 | Announcements

By Sarah BleyerBudgets for mobile advertising have skyrocketed over the past year, from $1.2 billion in 2009 to around $2.4 billion in 2010. And Bloomberg recently reported that those numbers could multiply tenfold to $24 billion by 2015. Companies like Amazon, eBay,...