Creating a great website isn’t enough. You also need the copy on your website to help you get more leads and customers. Web copy is how your audience will know what you can help them with. They’ll understand that you can solve their specific problems and how you’ll do it all through the copy you put on your website.

It’s important to look at your website through your customer’s perspective so that you can ensure that you pass on the information that they need using the words that mean something to them. That starts with knowing who your audience is and understanding how to communicate to them your message.

  • Do Your Research – It’s important to not only know who your audience is, but to also know your industry. The more you can study your industry the more content you’ll be able to create because you’ll know the new trends and information to pass on to your audience.
  • Tell a Story – You can start with your story and why you created your business, add in your audience’s stories and you’ll have a winning combination of web copy that will get amazing results.
  • KISS – You’ve heard this before but in the case of copy it’s true. You want to create simple copy that gets your point across quickly. Don’t use more words than you have to. There is no reason, for SEO or otherwise to be repetitive.
  • Be Available and Assessable – You don’t want to sound like you’re talking down to your audience in your copy. You want to appear as one of them, available and assessable. You can do that with the words you choose.
  • Answer Your Audience’s Questions – Try to put yourself in their shoes and answer the questions they may have. As you get more customers you can use actual questions. You can also find questions on message boards, Facebook groups, and other places your audience hangs out.
  • Make Content Chunky – Content that your audience can skim easily is best. When people read a website they don’t read from left to right like they do on paper. Instead, they read from top to bottom first. They stop on bolded words, keywords, and important information and then read it. 
  • Use Relevant Images Wisely – Images can help your audience understand facts easier as long as they are relevant. Match images or create images that further the message. They say an image is worth 1000 words and that is true. 
  • Mind Your SEO – Using search engine optimization techniques is important but you don’t want to take them too far. You want your content to be relatable to your audience more than you want it to be relatable to a search engine. 

Using these tips will help you write more effective copy. Just remember that you want the words that you share with your audience to mean something to them. The way you do that is to get to know your audiences as well as you understand your niche.