by Heidi Richards | Feb 22, 2022 | Articles, Content, Copywriting, Email Marketing
Getting more likes, follows, stumbles or subscribes at the end of the day means you’ll get more traffic to your website and more money in your bank account. It also means you’ll have more long-term reach to launch viral campaigns from and promote new...
by Heidi Richards | Oct 19, 2021 | Articles, BLOG, Content, Copywriting
Creating a great website isn’t enough. You also need the copy on your website to help you get more leads and customers. Web copy is how your audience will know what you can help them with. They’ll understand that you can solve their specific problems and how you’ll do...
by Heidi Richards | Jul 19, 2021 | Articles, BLOG, Content, Copywriting
One of the best ways you can leverage the financial power of content marketing is not actually in the act of crafting content to market something you offer. Rather, it’s all about content marketing a good or service offered by other people and then sitting back while...
by Heidi Richards | Sep 19, 2020 | Article Marketing, BLOG, Blogging, Content, Copywriting
Give Stuff Away Freebies, lead magnets, tripwires, ethical bribes, opt-ins, and so forth can be lucrative ways to collect email addresses from your audience so that you can market to them via email. When you give away small things to help them accomplish their goals,...
by Heidi Richards | Sep 19, 2020 | Article Marketing, BLOG, Blogging, Content, Copywriting
Blogging is an effective way to expand your business, attract more clients, and maintain relationships with your current customers. But, how do you make your blog visitors into loyal followers? It really boils down to posting relevant content and finding ways to...
by Heidi Richards | Sep 5, 2020 | Article Marketing, Articles, BLOG, Content, Copywriting
When you first started your content marketing business, chances are you had no trouble coming up with content ideas. But as you continually put out content, you’ll at some point hit a wall where you’ll start to have trouble coming up with new content...