by Guest Writer | Oct 5, 2022 | Articles, BLOG, Content, Copywriting, Ecommerce
The festive season is a great time to promote your small business or side hustle, helping you to engage new customers, and secure return visitors, during one of the busiest times of the year for retailers. With the e-commerce industry rapidly growing, now is a great...
by Heidi Richards Mooney | Feb 22, 2022 | Articles, Content, Copywriting, Email Marketing
Getting more likes, follows, stumbles or subscribes at the end of the day means you’ll get more traffic to your website and more money in your bank account. It also means you’ll have more long-term reach to launch viral campaigns from and promote new...
by Heidi Richards Mooney | Oct 19, 2021 | Articles, BLOG, Content, Copywriting
Creating a great website isn’t enough. You also need the copy on your website to help you get more leads and customers. Web copy is how your audience will know what you can help them with. They’ll understand that you can solve their specific problems and how you’ll do...
by Heidi Richards Mooney | Jul 19, 2021 | Articles, BLOG, Content, Copywriting
One of the best ways you can leverage the financial power of content marketing is not actually in the act of crafting content to market something you offer. Rather, it’s all about content marketing a good or service offered by other people and then sitting back while...
by Heidi Richards Mooney | Sep 19, 2020 | Article Marketing, BLOG, Blogging, Content, Copywriting
Give Stuff Away Freebies, lead magnets, tripwires, ethical bribes, opt-ins, and so forth can be lucrative ways to collect email addresses from your audience so that you can market to them via email. When you give away small things to help them accomplish their goals,...
by Heidi Richards Mooney | Sep 19, 2020 | Article Marketing, BLOG, Blogging, Content, Copywriting
Blogging is an effective way to expand your business, attract more clients, and maintain relationships with your current customers. But, how do you make your blog visitors into loyal followers? It really boils down to posting relevant content and finding ways to...
