Before you begin writing anything, it is important to understand the writing process. Writing is more than just putting words on paper. It takes thought and planning to produce quality content, and having quality content is more than important…it’s imperative! Never has the phrase, “Anything worth doing is worth doing right,” been more important than when preparing content for your site.
“When you prepare to write an article, series of articles, blog posts, or even a script for a video for your site, ask yourself what you are going to write about and in what way are you going to talk about the topic.”
Here are 5 tips to Write Better Blog Posts
Use an editorial calendar. Most bloggers find it helpful to use an editorial calendar for scheduling and organizing topics for posts. Some people use their calendars to track more elaborate details. This will help you produce consistently.
Write user-centered/valuable content. One big mistake a blog post can make is missing the mark of its readers, forgetting who they are and their needs and interests. If the content is user-centered, and knowledgeable, it will be a greater value to the reader. You may begin with one target market in mind, and see that a different market is reading your articles. Change direction, and focus your blogs on the needs and interests of those users. Give someone what they want, and they’ll come back to you again and again.
Don’t be afraid to share your trade secrets. The more you tell, the more the demand you will create for your goods and services. The more information you give, the more likely people will understand that you really are an authority on the subject that you are speaking about.
You’ve probably heard the phrase, “Give and it shall be given unto you.” Give readers the information they want, and they’ll give you their business.
Give your readers resource information. Let your readers know the addresses of websites where they can get more information on the subject that you are talking about. These can be your own websites or they can be other resources. Don’t worry about losing customers. Good outgoing links from your website are also helpful to your site’s page ranking and positioning in search engines.
Write what you know. Knowledge is power. Choose subjects you are familiar with. If you do, writing will be less of a chore when you feel comfortable with the subject. If you know your topic well and you’re passionate about what you’re writing, that passion will show through. It will help the reader feel it when they read.
This article/blog post was excerpted from the ebook:
CONTENT CREATION – 70 Tips to Creating Irresistible Articles, Blog Posts, EBooks & Videos.