How to Track Your Advertising Effectiveness

When I ran my retail flower shop my staff suggested and helped me create a form to keep track of where our customers came from, what “advertising” mediums were paying off and which ones were not. So every time a customer would call or come into the store...

Meet our May Member of the Month

Meet Women in Ecommerce™ Lifetime Member Bonnie L. Mackey, CPA, *CSEP, MBA, AEP Partner in the firm of Levin, Silvey, Zelko & Mackey, PA in Hollywood, FloridaBonnie has been a resident of South Florida since 1965 and a practicing CPA since 1995. She graduated from...

Is Your Email List Working for You?

7 Ways to Engage Those Inactive Names on Your Email List! by Women in Ecommerce™How many of the people/names on your email list are actually engaged in your email communication? By engaged I mean responding to you with questions, comments, clicking on your links,...

Are You Suffering from Email Overload?

Here are 8 Tips to Get Your Email (and inbox) under ControlIf you’re like most people these days, you probably get between 50 and 250 email messages a day (or 400+ like me), many of which are unwanted. Although some of those emails are important, many of them are not....