by Heidi Richards Mooney | Mar 4, 2025 | BLOG, Lead Generation
Optimize Your Lead Magnet for Maximum List Growth Are your opt-in rates lower than expected? It might be time to take a closer look at your lead magnet and make sure it’s working effectively. Your lead magnet is the first touchpoint in your email marketing funnel—it’s...
by Heidi Richards Mooney | Jan 24, 2020 | BLOG, List Building
Building an email list can be the difference between making just enough to get by on and earning 6 to 7 figures a year. It’s critical not only for making the first product sale but most importantly for the backend. This is what you sell to your customer after the...
by Heidi Richards Mooney | Jul 21, 2019 | BLOG, Blogging, Email Marketing, Lead Generation, Marketing
You are probably familiar with email marketing on the consumer side of things. Chances are, you’ve signed up for a various email lists. Whether it’s a retail store in your local neighborhood, or an online business, if you get emails from a business, you’re on...
by Heidi Richards Mooney | Jan 31, 2018 | Articles, BLOG, Email Marketing, Lead Generation
[tweet_box design=”default” float=”none”]If you have been doing business online for any length of time, you have likely heard the phrase, “The money is in the list” – which I believe is the most important part of running a...
by Heidi Richards Mooney | Sep 2, 2016 | Email Marketing, Social Media
If you are new to list building, you may not understand why everyone gives something away for free in exchange for joining their list. You may be concerned that building a list of “freebie seekers” will lead to poor sales and profits. By the way, that is a...
