Effective marketing boils down to this: Find an audience, figure out what they need or want and then deliver it. Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where you want...
Today it’s time to rework the welcome email. I have yet to come across one that couldn’t use some improvement. More often than not, we write it up quickly during the process of setting up our list and then never look at it again. That’s really a shame, because it is...
When you think about what to write and share on your website, do you know exactly what your audience wants and needs? Or are you simply writing for yourself and hoping others will follow? The latter may be good for a personal journal or blog but it may not be the...
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