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How Welcoming Is Your Welcome Email?

How Welcoming Is Your Welcome Email?

Today it’s time to rework the welcome email. I have yet to come across one that couldn’t use some improvement. More often than not, we write it up quickly during the process of setting up our list and then never look at it again. That’s really a shame, because it is...

What is GOOD Content?

When you think about what to write and share on your website, do you know exactly what your audience wants and needs? Or are you simply writing for yourself and hoping others will follow? The latter may be good for a personal journal or blog but it may not be the...