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What Makes a Mobile Ad Work (Or Fail)?

By Sarah BleyerBudgets for mobile advertising have skyrocketed over the past year, from $1.2 billion in 2009 to around $2.4 billion in 2010. And Bloomberg recently reported that those numbers could multiply tenfold to $24 billion by 2015. Companies like Amazon, eBay,...

5 KEY Words for Marketing on the WEB

Most marketers know that the right words in marketing copy can make the difference between making a sale or not.  The right words can increase your leads or turn people off.  Small business marketing has to be smart and precise. WE cannot afford to make a...