If you have been online for any length of time you know the importance of understanding how your site is performing,  what is working, what isn’t,  and what content will make your site the next “must read” stop for visitors each day. That is why having good analytics to understand your demographic, statistics and visitor information is critical. Listed below are 10 Analytics website platforms for tracking, testing, monitoring and improving your site’s performance. Each of these come recommended by the team at Women in Ecommerce™.  WE suggest you review each application to determine which one is right for your situation. Most of them have a free or trial version, all have great guarantees and one is sure to fit your goals and that of your company.

Clicky ~  is a real time web analytics service. This means that when you login and view your stats, you are seeing up to the minute data on the traffic to your web site. Most services don’t let you see what’s happening “today” until the day after.

Coremetrics ~ Sophisticated analytics that provide businesses with real time insight into how consumers are interacting with their brands online.

Crazy Egg ~ Want to know where your visitors click on a page? Crazy Egg Heatmap reports allow you to collect more than 88% of the data you would collect using classic eye tracking tools, at a fraction of the price — with no hardware required and no strings attached.  Great tutorials, videos and more.  The Crazy Egg Guarantee: Increase your website’s conversion rate or revenues within the next 30 days… or your money back.

Directory Tracker – Find, Submit and Track your web site to reputable web directories. Directory Tracker also has valuable tips to maximize your submissions for maximum results!

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. It is the small business tracking service of choice.

Mint ~ With loads of add-ons, this easy to install analytics is an extensible, self-hosted web site analytics program. Its interface is an exercise in simplicity. Visits, referrers, popular pages and searches can all be taken in at a glance on Mint’s flexible dashboard.

Hyper Tracker is a sophisticated tracking management system that helps you to convert more clicks into customers proven, automated, easy-to-use tracking management tool that gives you a kind of ‘psychic’ ability with every marketing step you take. 30 DAY MONEY-BACK GUARANTEE.

W3Counter ~ Realtime Web Analytics for Websites and Blogs You shouldn’t need training to figure out your web stats program. W3Counter is your free, hosted, easy-to-use website analytics solution for answering the key questions about your website: who’s your audience, how they find your site, and what interests them. Available in both free and paid versions.

Webtrends  ~ Measure analytics on mobile sites and apps, compare multiple campaigns, and other statistics

Yahoo! Web Analytics ~ Get insights into the demographics and interests of your visitors, real time data collection, and create custom reports