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Top 3 Mobile Marketing Articles January 26

Here are the Women in Ecommerce™ Top Picks for Mobile Marketing This WeekTop 10 B2B Uses for Mobile Marketing To help you see the many ways Mobile can be utilized in a B2B environment, I thought I would provide 10 B2B Mobile use tips to help you get started with...

What Makes a Mobile Ad Work (Or Fail)?

By Sarah BleyerBudgets for mobile advertising have skyrocketed over the past year, from $1.2 billion in 2009 to around $2.4 billion in 2010. And Bloomberg recently reported that those numbers could multiply tenfold to $24 billion by 2015. Companies like Amazon, eBay,...