by Heidi Richards | Jan 26, 2011 | Announcements
Here are the Women in Ecommerce™ Top Picks for Mobile Marketing This WeekTop 10 B2B Uses for Mobile Marketing To help you see the many ways Mobile can be utilized in a B2B environment, I thought I would provide 10 B2B Mobile use tips to help you get started with...
by Heidi Richards | Jan 20, 2011 | Announcements
Here are the Women in Ecommerce™ Top Picks for Mobile Marketing This Week Smartphone Apps and Mobile Ads Influence Purchase Intent: STUDY A study by Adology finds that mobile advertising and branded smartphone applications influence consumers’ purchase decisions....
by Heidi Richards | Dec 15, 2010 | Announcements
By Sarah BleyerBudgets for mobile advertising have skyrocketed over the past year, from $1.2 billion in 2009 to around $2.4 billion in 2010. And Bloomberg recently reported that those numbers could multiply tenfold to $24 billion by 2015. Companies like Amazon, eBay,...