Small Business: Testing, Tracking and Measuring

By Charly Leetham Another of my favorite catch phrases is Testing, Tracking and Measuring.That which isn’t measured can’t be managedIf you aren’t measuring the effectiveness of any of your sales campaigns – how do you know which campaigns are working and which ones...

5 KEY Words for Marketing on the WEB

Most marketers know that the right words in marketing copy can make the difference between making a sale or not.  The right words can increase your leads or turn people off.  Small business marketing has to be smart and precise. WE cannot afford to make a...