“Going Viral.” That’s what every smart marketer dreams of … getting others to spread the word about their company, often without incentive, payoffs or any other type of reward. They simply do it because they have an emotional need to do so.This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.
It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, they can’t share your products/services with their connections.
About Viral Marketing
Viral Marketing (according to Dictionary.com) is “a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the Internet or email.”
Viral Marketing is a marketing technique used to build the public awareness of one’s product or company. Companies use many forms of media to reach out to the public without actually promoting the product but by sharing sought-after, often “addicting” content that gets a person hooked often leading to sharing that content via email, social media, text/mobile messaging, etc.
In a nutshell, companies capitalize on the idea that if people like the content of a media they will pass it on to their friends and family.Tweet This!
In essence, they sponsor certain media, such as a cool flash game, funny video, amusing story, sharing it along with your brand imaging, links, slogans, etc.
Viral marketing has become a popular means of advertising and marketing because the costs associated with implementing such a program are often low. Viral marketing email counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they will open it. If they like what they read, they have a greater chance of sharing it.
Many companies offer incentives such as discounts and rebates when their audience helps spread their viral marketing. They rely on the number of recipients a viral marketing piece gets from one person in determining the amount or number of incentives they give out.
Using Viral Marketing to your Advantage
The main advantage of viral marketing is that you receive a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic and potential customers. With a little ingenuity and imagination, and the right incentives, you can reach out to a great number of people and announce your existence.
Companies have already caught on to the effectiveness of Viral Marketing and Advertising. They know that viral marketing creates social influence for a company. Coupled with other methods to promote your site, like Search Engine Optimization article marketing, ezine distribution, podcasts and more, viral marketing could easily make you an industry leader and household name in your community.
Viral Marketing is a creative way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good game that people want to play more than once, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them more popular. Google the movie “The Blair Witch Project” to see how they used viral marketing to promote their work.
Many large companies have used viral marketing with great success. A classic example is Dove’s Real Beauty Campaign. Using real people, not models as the subject of their brand advertising they touched a cord with people. The emotional connection made people want to share and share and share.
Like many other successful viral marketing campaigns, the Dove campaign included triggers that got people talking.
You can read about Dove and 9 other campaigns that went viral and exceeded so many business goals at Entrepreneur.com: https://www.entrepreneur.com/article/233207
Now it’s your turn to use viral marketing to work for your company. As a business owner, having anything positive about your business, product of service go viral is a dream come true. One highly effective viral marketing campaign can be more significant than years of regular advertising.
Three tips to a successful Viral Marketing Program or Campaign:
1. Keep it simple. Complex ideas have a lower chance of getting shared. Why? Because a certain portion of the population doesn’t fully understand them or even agree with the concepts.
2. Make it Relevant. The content must be relevant to the intended audience. When it is, you create social influence, and they share it with their own connections. Which quite often are your audience or at least an ancillary audience.
3. Launch it. Share the content. Optimize it. Share it some more. Optimize it some more. Keep sharing and optimizing. If its Viral Worthy it will get shared by others.
Going Viral can create future opportunities as well as having a powerful impact on your business. Is it time to add this to your marketing arsenal?Tweet This!
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